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Who are the current customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction, and loyalty.
What do the customers buy/use?
What changes can the company/brand expect in the future? How can the company/brand better serve its customers? Include information about potential opportunities and threats.
2. Company
3. Context
Define thecurrent business environment. Include information about political, legal, economic technol...
MKT 100 Week 10 Assignment 2: Situation Analysis (Amazon)/ Rated A+
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Who are the current customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction, and loyalty.
What do the customers buy/use?
What changes can the company/brand expect in the future? How can the company/brand better serve its customers? Include information about potential opportunities and threats.
2. Company
3. Context
Define thecurrent business environment. Include information about political, legal, economic technol...
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