BUSI 430 EXAM 2
BUSI 430 EXAM 2
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BUSI 430 EXAM 2
- Exam (elaborations) • 10 pages • 2018
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Question 1 
If effective reach and/or effective frequency are too low:
the company will fail to attain its intended objectives.
some of the company's budget may be wasted on extra exposures.
the company has not spent all of its advertising budget.
the company needs a larger advertising budget.
2 points 
Question 2 
Animation has become increasingly popular and is now used in business-to-business ads in addition to consumer ads.
True 
False 
2 points 
Question 3 
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