APU BUSN318 The basic ideas forming the foundation

Question Question 1 of 25 4.0 Points The basic ideas forming the foundation of customer loyalty for small firms include the notion that: A. superior customer service will almost always lead directly to customer satisfaction. B. customer satisfaction demands customer loyalty. C. small firms possess great potential for providing superior customer service. D. customer satisfaction is "the name of the game" for such businesses. Question 2 of 25 4.0 Points Groups that an individual allows to influenc...