Corporate Change Communication
Aarhus University (AU)
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Exam in Corporate Change Communication (grade B)
- Exam (elaborations) • 17 pages • 2017
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With an outline of relevant theory on corporate change communication with a special emphasis on reactions to change and identification, this paper seeks to uncover, how the Business Communication and Language students’ experienced the merger between Aarhus School of Business and Aarhus University. Moreover, how was the change communication before, during and after the merger handled from the students’ point of view?
Exam (elaborations)
Exam in Corporate Change Communication (grade B)
Last document update:
ago
With an outline of relevant theory on corporate change communication with a special emphasis on reactions to change and identification, this paper seeks to uncover, how the Business Communication and Language students’ experienced the merger between Aarhus School of Business and Aarhus University. Moreover, how was the change communication before, during and after the merger handled from the students’ point of view?
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