Math (math1144)

The resource based view has been used to assess the strategic capabilities of Mattel through an analysis of Mattel’s resources & competencies (Appendix 6). Mattel’s success to date can be attributed to the development of world leading brands such as Barbie and their ability to reconfigure products to meet the needs of different geographical markets. A Porter’s value chain analysis (Appendix 9) reveals that these brands are supported by the organisation’s sub business units such as HiT en...