Rickdelaat
Op deze pagina vind je alle documenten, voordeelbundels en oefenvragen die worden aangeboden door verkoper Rickdelaat.
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114 items
New telecommunication technologies, big data and online behavioral advertising: do we need an ethical analysis? (Nill, Li, Schribrowsky)
This is a summary of the article "New telecommunication technologies, big data and online behavioral advertising: do we need an ethical analysis?"
- Voordeelbundel
- Samenvatting
- • 3 pagina's •
This is a summary of the article "New telecommunication technologies, big data and online behavioral advertising: do we need an ethical analysis?"
The cooperation of marketing theory and the ethic of responsibility: an analysis with focus on two views on value creation (Haase)
This is a summery of the article "The cooperation of marketing theory and the ethic of responsibility: an analysis with focus on two views on value creation"
- Voordeelbundel
- Samenvatting
- • 3 pagina's •
This is a summery of the article "The cooperation of marketing theory and the ethic of responsibility: an analysis with focus on two views on value creation"
Obligatory articles Consumer Marketing
These are all the obligatory articles for the course Consumer Marketing (2018-2019).
- Voordeelbundel
- • 13 items •
- Zero as a Special Price (Shampanier, Mazar, Ariely) • Samenvatting
- Thin Slice Impressions (Elsen, Pieters, Wedel) • Samenvatting
- The Short- and Longterm Impact of Brand Placement in an Advertiser-Funded TV Program on Viewers’ Attitudes Towards the Sponsor brand and Its Main Competitor (Verhellen, Eelen, Dens, de Pelsmacker) • Samenvatting
- The Nature of Slaktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action (Kristofferson, White, Peloza) • Samenvatting
- The Differential Impact of Brand loyalty on Traditional and Online Word of Mouth: The Moderating Roles of Self-Brand Connection and the Desire to Help the Brand (Eelen, Ozturan, Verlegh) • Samenvatting
- En meer ….
These are all the obligatory articles for the course Consumer Marketing (2018-2019).
Buying Time Promotes Happiness (Whillans, Dunn, Smeets, Bekkers, Norton)
This is a summary of the article "Buying Time Promotes Happiness"
- Voordeelbundel
- Samenvatting
- • 3 pagina's •
This is a summary of the article "Buying Time Promotes Happiness"
Consumer Adoption of New Products: Independent Versus Interdependent Self-Perspectives (Ma, Yang, Mourali)
This is a summary of the article "Consumer Adoption of New Products: Independent Versus Interdependent Self-Perspectives"
- Voordeelbundel
- Samenvatting
- • 4 pagina's •
This is a summary of the article "Consumer Adoption of New Products: Independent Versus Interdependent Self-Perspectives"
Having Versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multifeature Products (Goodman, Irmak)
This is a summary of the article "Having Versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multifeature Products"
- Voordeelbundel
- Samenvatting
- • 4 pagina's •
This is a summary of the article "Having Versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multifeature Products"
Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation (Castaño, Sujan, Kacker, Sujan)
This is a summary of the article "Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation"
- Voordeelbundel
- Samenvatting
- • 3 pagina's •
This is a summary of the article "Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation"
The Differential Impact of Brand loyalty on Traditional and Online Word of Mouth: The Moderating Roles of Self-Brand Connection and the Desire to Help the Brand (Eelen, Ozturan, Verlegh)
This is a summary of the article "The Differential Impact of Brand loyalty on Traditional and Online Word of Mouth: The Moderating Roles of Self-Brand Connection and the Desire to Help the Brand"
- Voordeelbundel
- Samenvatting
- • 3 pagina's •
This is a summary of the article "The Differential Impact of Brand loyalty on Traditional and Online Word of Mouth: The Moderating Roles of Self-Brand Connection and the Desire to Help the Brand"
The Nature of Slaktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action (Kristofferson, White, Peloza)
This is a summary of the article "The Nature of Slaktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action"
- Voordeelbundel
- Samenvatting
- • 4 pagina's •
This is a summary of the article "The Nature of Slaktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action"
Thin Slice Impressions (Elsen, Pieters, Wedel)
This is a summary of the article "Thin Slice Impressions"
- Voordeelbundel
- Samenvatting
- • 4 pagina's •
This is a summary of the article "Thin Slice Impressions"
Samenvatting ITIL 4 Foundation
Samenvatting ITIL 4 Foundation
Samenvatting ITIL 4 Foundation
Samenvatting ITIL 4 Foundation
Samenvatting artikel: The Innovation Value Chain