Voordeelbundel
Obligatory articles Marketing Strategy
Gecombineerde beoordeling
3,5
(2)
Documenten
11
Verkocht
2
Aantal pagina's
36
Laatst geüpdatet
14-11-2018
These are all of the obligatory articles for the course Marketing Strategy ()
Documenten in deze bundel
11
Samenvatting
Summary The cooperation of marketing theory and the ethic of responsibility: an analysis with focus on two views on value creation (Haase)
-
3
Nov 2018
2018/2019
€3,49
Samenvatting
Summary Rethinking Marketing (Rust, Moorman, Bhalla)
2
2
Nov 2018
2018/2019
€3,49
Samenvatting
Summary Research in Marketing Strategy (Morgan, Whitler, Feng, Chari)
2
3
Nov 2018
2018/2019
€3,49
Samenvatting
Summary Organizing for Marketing Excellence (Moorman, Day)
3
5
Nov 2018
2018/2019
€3,49
Samenvatting
Summary New telecommunication technologies, big data and online behavioral advertising: do we need an ethical analysis? (Nill, Li, Schribrowsky)
-
3
Nov 2018
2018/2019
€3,49
Samenvatting
Summary Entry Timing: Enduring Lessons and Future Directions (Zachary, Gianiodis, Payne, Markman)
-
4
Nov 2018
2018/2019
€3,49
Samenvatting
Summary Cost-effective Service Excellence (Wirtz, Zeithaml)
1
4
Nov 2018
2018/2019
€3,49
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