Erasmus Universiteit Rotterdam (EUR) • MSc Marketing Management
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Vakken MSc Marketing Management op de Erasmus Universiteit Rotterdam (EUR)
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This summary is for the course Marketing Strategy (BM04MM). This is a summary of all of the lectures for the exam. It also includes summaries of the case discussions and figures from the slides for extra clarity.
This summary covers all mandatory articles for the course Marketing Strategy (BM04MM), excluding the case studies. It includes the most important parts and concepts from all articles, and has some important figures from the articles.
A concise summary of all the Consumer Behaviour lectures. Includes the most important concepts and their definitions, as well as screenshots of important slides/graphics. This summary was written for the 2021/2022 open book exam.
A summary of all the material for Consumer Marketing Research (only lectures). It includes concept definitions, steps of the marketing research process, how to interpret R output, and screenshots of important lecture slides etcetera.
A summary of all the articles mandatory for the exam. A focus on the theoretical frameworks and findings/conclusions (no methods). Written for the October 2021 exam.
All chapters are summarized and shown in a clear and easy to understand fashion. Each chapter is easy to natigate to and shown in the appendix. Only the most important elements were summarized. Saves over 500 pages of reading.
Basically whatever you need for the exam (even more). I included Stefano's exact words and quote in the lectures, my own explanation for the tough slides and tricky theories. Long sentences are for explanations to help you better understand. Recommended to use it along with Stefano's slides.
Summary articles marketing strategy
Summary lectures marketing strategy research
Lectures marketing strategy summary