Practice exam
Economic and
Consumer Psychology
45 multiple-choice questions
, Multiple-choice questions
Week 1
1. Which of the following is a characteristic of System I thinking?
A. It is slow and requires effort.
B. It operates automatically and quickly.
C. It is responsible for solving complex problems.
D. It always requires conscious thought.
2. Emma is taking an exam and is asked to calculate 68 x 25. Which system is he likely
using??
A. System I
B. Peripheral route
C. System II
D. Implicit memory
3. Which concept describes the decrease in self-control after extended mental effort,
making people more likely to act impulsively?
A. Ego depletion
B. Cognitive ease
C. Priming
D. Cognitive strain
4. Which term refers to the phenomenon where exposure to one stimulus influences how a
person reacts to another stimulus?
A. Ego depletion
B. Cognitive ease
C. Priming
D. Cognitive strain
5. If someone is highly motivated and has the ability to focus on a logical argument, which
route of the Elaboration Likelihood Model are they likely using?
A. Peripheral route
B. Implicit route
C. Central route
D. System I
1
, 6. Tom reads a message in a very legible font and feels that the information is true. Which
of the following explains why?
A. Cognitive strain
B. Cognitive ease
C. Priming
D. Ego depletion
7. What happens to a person's pupils when they are engaged in a very difficult mental task
that exceeds their cognitive capacity?
A. Their pupils contract.
B. Their pupils dilate.
C. Their pupils stop dilating.
D. Their pupils blink more frequently.
8. Sarah is watching a movie and notices Coca-Cola featured in several ways. First, she sees
a Coca-Cola billboard in the background during a street scene. Later, the main character
drinks a bottle of Coca-Cola. Finally, the plot centers around a Coca-Cola-sponsored event
that drives the story forward. In what order would these types of Coca-Cola product
placement impact Sarah’s explicit memory of the brand, from lowest to highest?
A. Background billboard, Main character drinking, Coca-Cola event
B. Main character drinking, Background billboard, Coca-Cola event
C. Coca-Cola event, Main character drinking, Background billboard
D. Background billboard, Coca-Cola event, Main character drinking
Week 2
9. According to the concept of WYSIATI, which of the following statements is true?
A. System II is always aware of the information available to System I
B. WYSIATI is a cognitive strategy used by System II to filter information.
C. System I can make conclusions based only on the information it has access to, often
leading to biases.
D. None of the above.
10. Which of the following is a characteristic of 'prankvertising' as discussed in the seminar
readings?
A. It typically has negative consequences for the brand.
B. It must involve malevolent humor to be effective.
C. It elicits positive reactions if it violates social norms in a playful manner.
D. It is ineffective in shaping consumer perceptions.
2
Economic and
Consumer Psychology
45 multiple-choice questions
, Multiple-choice questions
Week 1
1. Which of the following is a characteristic of System I thinking?
A. It is slow and requires effort.
B. It operates automatically and quickly.
C. It is responsible for solving complex problems.
D. It always requires conscious thought.
2. Emma is taking an exam and is asked to calculate 68 x 25. Which system is he likely
using??
A. System I
B. Peripheral route
C. System II
D. Implicit memory
3. Which concept describes the decrease in self-control after extended mental effort,
making people more likely to act impulsively?
A. Ego depletion
B. Cognitive ease
C. Priming
D. Cognitive strain
4. Which term refers to the phenomenon where exposure to one stimulus influences how a
person reacts to another stimulus?
A. Ego depletion
B. Cognitive ease
C. Priming
D. Cognitive strain
5. If someone is highly motivated and has the ability to focus on a logical argument, which
route of the Elaboration Likelihood Model are they likely using?
A. Peripheral route
B. Implicit route
C. Central route
D. System I
1
, 6. Tom reads a message in a very legible font and feels that the information is true. Which
of the following explains why?
A. Cognitive strain
B. Cognitive ease
C. Priming
D. Ego depletion
7. What happens to a person's pupils when they are engaged in a very difficult mental task
that exceeds their cognitive capacity?
A. Their pupils contract.
B. Their pupils dilate.
C. Their pupils stop dilating.
D. Their pupils blink more frequently.
8. Sarah is watching a movie and notices Coca-Cola featured in several ways. First, she sees
a Coca-Cola billboard in the background during a street scene. Later, the main character
drinks a bottle of Coca-Cola. Finally, the plot centers around a Coca-Cola-sponsored event
that drives the story forward. In what order would these types of Coca-Cola product
placement impact Sarah’s explicit memory of the brand, from lowest to highest?
A. Background billboard, Main character drinking, Coca-Cola event
B. Main character drinking, Background billboard, Coca-Cola event
C. Coca-Cola event, Main character drinking, Background billboard
D. Background billboard, Coca-Cola event, Main character drinking
Week 2
9. According to the concept of WYSIATI, which of the following statements is true?
A. System II is always aware of the information available to System I
B. WYSIATI is a cognitive strategy used by System II to filter information.
C. System I can make conclusions based only on the information it has access to, often
leading to biases.
D. None of the above.
10. Which of the following is a characteristic of 'prankvertising' as discussed in the seminar
readings?
A. It typically has negative consequences for the brand.
B. It must involve malevolent humor to be effective.
C. It elicits positive reactions if it violates social norms in a playful manner.
D. It is ineffective in shaping consumer perceptions.
2
