Economic and Consumer Psychology (6463PS008Y)

This is a 40-page summary for the specialization course Economic and Consumer Psychology. It contains a summary of the book Fast and Slow, all the lectures, and all the scientific articles for each week The summary has a clear overview and is categorized by week, with important terms already in bold.

Dit is een samenvatting voor het toelatingstentamen voor Economic Psychology and Consumer Behavior te Leiden.

Notes of all the 8 lectures of Economic and Consumer Psychology by Dr. Marco van Bommel. Based on Thinking fast and Slow By Daniel Kahneman.

Samenvatting Economic and Consumer Psychology Universiteit Leiden

Samenvatting Artikelen - Economic and Consumer Psychology (6463PS008)

Lecture notes of all the lectures of the specialization course Economic and Consumer Psychology.

Lecture notes on Economic and Consumer Psychology week 1-8

This is a practice exam I made myself for Economic and Consumer Psychology. It contains a total of 40 multiple choice questions and 20 open questions based on the literature, lecture, and scientific articles. I made them as realistic as possible and the answers can be found at the bottom of the document. They are a good way to test your knowledge and preparation for the test.

Summary for all of the following papers! Week 1: 1. Yang, M., & Roskos-Ewoldsen, D. R. (2007). The effectiveness of brand placements in the movies: Levels of placements, explicit and implicit memory, and brand-choice behavior. Journal of Communication, 57 (3), 469-489. 2. Cheung, C. M. Y., Sia, C. L., & Kuan, K. K. (2012). Is this review believable? A study of factors affecting the credibility of online consumer reviews from an ELM perspective. Journal of the Association for Information...

Samenvatting van de hoorcolleges, knowledge clips & artikelen van het van Economic & consumer Psychology (22-23). Goed uitgebreid. in Nederlands geschreven, maar de termen wel in engels gelaten voor duidelijkheid.