Question 1 (10 points):
(a) Describe four dimensions along which new product development (NPD) projects can be classified
and (b) explain the importance of NPD-project classification for firms.
Answer 1a:
1.
2.
3.
4.
Answer 1b:
Question 2 (10 points):
(a) Describe five characteristics in which the front end of innovation differs from the development and
commercialization stages of the new product development process and (b) explain why it is important
for managers to recognize these differences.
Answer 2a:
1.
2.
3.
4.
5.
Answer 2b:
Question 3 (10 points):
(a) Identify three types of formal control mechanisms that managers can use to control their new
product development efforts and (b) discuss which type(s) are most appropriate to use in the
development of incremental new products.
Answer 3a:
1.
2.
3.
Answer 3b:
Question 4 (10 points):
(a) Describe four dimensions along which new product development (NPD) projects can be classified
and (b) explain the importance of NPD-project classification for firms.
Answer 1a:
1.
2.
3.
4.
Answer 1b:
Question 2 (10 points):
(a) Describe five characteristics in which the front end of innovation differs from the development and
commercialization stages of the new product development process and (b) explain why it is important
for managers to recognize these differences.
Answer 2a:
1.
2.
3.
4.
5.
Answer 2b:
Question 3 (10 points):
(a) Identify three types of formal control mechanisms that managers can use to control their new
product development efforts and (b) discuss which type(s) are most appropriate to use in the
development of incremental new products.
Answer 3a:
1.
2.
3.
Answer 3b:
Question 4 (10 points):
