BA 303 - Chapter 16 Quiz 100% Correct

BA 303 - Chapter 16 Quiz 100% Correct When the members of a marketing channel operate to satisfy their own objectives and maximize their own profits, often at the expense of the other members, the channel operates as a contractual vertical marketing system an independent marketing channel a corporate vertical marketing system an administered vertical marketing system a vertical marketing system - Correct Answer ️️ -an independent marketing channel. As the dominant member of the channel of distribution, Coca-Cola holds a lot of power in the relationship with independent grocery stores, and as such, it performs the functions of restocking merchandise, setting up special displays, and rotating merchandise. This is an example of a(n) a. a horizontal marketing system. b. a corporate vertical marketing system. c. a contractual vertical marketing system. d. an independent marketing channel. e. an administered vertical marketing system. - Correct Answer ️️ -administered vertical marketing system. When Clara sells the jewelry she makes at craft fairs or on her personal website, she is utilizing a(n) ________marketing channel. a. Modified. b. Direct. c. Ancillary. d. Indirect. e. Secondary. - Correct Answer ️️ -direct Automobile manufacturers such as Ford and General Motors often use ________ distribution, such that dealers act as retailers modified indirect direct ancillary secondary - Correct Answer ️️ -indirect ________ power is exhibited when one channel member wants to be associated with another channel member; the channel member with whom the others want to be associated has the power to get them to do what they want. coercive referent expertise legitimate information - Correct Answer ️️ -Referent The international fashion retailer Zara's parent company, Inditex, owns the manufacturing plants, warehouse facilities, retail outlets, and design studios, which is an example of a(n) a. An independent marketing channel. b. A corporate vertical marketing system. c. An administered vertical marketing system. d. A vertical marketing system. e. A contractual vertical marketing system. - Correct Answer ️️ -corporate vertical marketing system A ________, which may be operated by retailers, manufacturers, or distribution specialists, is a facility for the receipt, storage, and redistribution of goods to company stores or customers. supply chain marketing channel distribution center fulfillment center logistics center - Correct Answer ️️ -distribution center What two additional tasks are required in order to make merchandise "floor-ready"? picking and scanning receiving and checking ticketing and marking uncrating and checking scanning and stocking - Correct Answer ️️ -ticketing and marking When a manufacturer ships HDTVs to Best Buy's distribution center, it sends a(n) ________ to the distribution centers to tell the retailer exactly what to expect in the shipment. merchandise shipping confirmation