MNM2606 ASSIGNMENT 06 FOR 2024

QUESTION 1 Since marketers use media channels to target specific groups of consumers, it is appropriate to address some of the ethical concerns involved in targeting. You need to do the following: • Discuss each ethical concern (from the prescribed textbook) in your own words. • Provide a practical example of each ethical concern. • You need to provide your own examples and avoid copying the examples from the prescribed textbook. (4 marks will be awarded for theory and 4 for practical examples provided). (8) QUESTION 2 The trends in television may have an impact on when it is most suitable to broadcast messages. You need to do the following: • Describe each of these trends (from the prescribed textbook) in your own words. • Provide a real-life example of where/how each trend was implemented. • You also need to indicate why you have matched the specific trend with the example; do not just list the examples. (4 marks will be awarded for theory and 4 for practical examples provided). (8) QUESTION 3 Consumer-orientated sales promotion techniques apply to any short-term incentivising device directed at end consumers. You need to do the following: • Explain ANY 7 (seven) of these consumer-orientated sales promotion techniques (from the prescribed textbook) in your own words. • Find a real-life example of each of the 7 (seven) consumer-orientated sales promotion techniques you have discussed above. (7 marks will be awarded for theory and 7 for practical examples provided).