GEB 4890 Final graded A+

Strategy The coordinated set of actions that its managers take in order to outperform the company's competitors and achieve superior profitability. Competitive Advantage Advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and service that justifies higher prices Strategic Advantage Refers to those marketplace benefits that exert a decisive influence on an organization's likelihood of future success. Frequently are sources of an organization's current and future success relative to other providers of similar products Business strategy Primarily concerned with strengthening the company's market position and building competitive advantage in a single-business company or in a single business unit of a diversified multi-business corporation