Assignment 5 Business Model Case Example

FOR INTERNAL USE




International Business
and Finance Group 7
Assignment 6
Unique Number 744196
Student Numbers:
Company Name: Log In Computer Training
Video link: https://youtu.be/4kaXPJX66d8

,FOR INTERNAL USE


CONTEXT OF PROPOSED BUSINESS

• Log in Computer training will provide basic computer training to communities in South Africa.

• With the increase of digitisation in business today, it is important for people to have basic computer skills in the wo
place. These will be looked to be placed in communities where unemployment is high and to utilise schools where
these containers can be kept.

• The concept of the business will utilise shipping containers to be converted into class rooms with computers, desk
and chairs. This will ensure operational costs are low and accessibility high.

• The business will start in Gauteng, the economic hub of South Africa and then move to provinces and towns wher
unemployment rates are higher. Areas affected the most such as old mining towns, farming towns. The focus won
on just metropolitan areas.

• Our services will be managed by community members to ensure maximum success.

• We will have a dedicated Management team to oversee the business based in Johannesburg.

• The success of the business will be providing accreditation to all who take the courses to be able to assist in findi
jobs.

, FOR INTERNAL USE

Designed for: UNISA Assignment five Designed by: International Date: 06
Log In Computer Training Business Model Canvas business and Finance Group 7

Key Partnersnm Key Activities Value Proposition Customer Relationship Customer segme
 Investors - Sponsors/Funders  Procurement & Acquisitions:  Convenience:  Partnership Organisations:  Partnership Organisations:
 Provide financing for business  Ensure all equipment and supplies are  By creating training facilities in  Build a positive relationship with NGO’s to  Organisations look
 Community Forums available when needed shipping containers, these can be provide support within township and poorer basic computer
 Community leaders to assist with  Asset Management: placed at schools in communities so areas. training communitie
identifying through unemployment  appropriate equipment works and long travel times are eliminated  Communities: they operate
forums potential community members to maintained accordingly.  Job Creation:  Maintaining a positive relationship through  Community:
be trained as facilitators  Office/Container Management:  In each area there will be a need for engagement with community leaders will assist  Individuals who
 Department of Education  Ensure the facilities are maintained and facilitators to train people on the in support for the business. upskilling themsel
 Assist with providing accreditation of kept in working condition. computer courses  Local and Multinational companies: computer literacy s
training school  Marketing and sales Management:  Accessibility:  Developing a relationship through in-person or  Local and National Companies:
 Local marketing company  regular marketing of the services to  By offering training in the area the online engagement to market services for their  Companies looking
 Assist with local media to promote companies and communities. community lives will eliminate staff through working with the Human Resource computer skills
business  Finance Management: transport cost and time and training Managers. employees
 IT Supplier  Basic accounting principles to be  Empowerment:
 Provide technical support on computers followed.  Providing community with the ability
when required  Training and scheduling Management: to use a computer by teaching the
 Multinational Organisations  So the right number of trainers and basic programs such as Word,
 Provide staff that can be upskilled on computers are available email and excel
basic computer literacy  Human Resource Management:  Eradicating Unemployment:
 To manage employ relations  By providing basic computer
 IT support : training, this can lead to securing a
 Ensure computers working daily job and benefitting the community.
 Operational Management:  Efficiency:
 Managing of business on a day to day  By providing basic computer
basis by a supervisor training, this assists companies in
keeping up with digitisation which
improves efficiency of operations Channels
Key Resources and leads to costs savings. The Channels of distribution for Log In Computer Training will be
via B2C and B2B through:
 Physical resources:
 Infrastructure such as buildings and  Online Marketing
 Direct Sales including referrals
shipping containers
 Computers, printers, WIFI routers  Establishing partnerships with local and National
 Generators companies
 Office equipment – chairs and desks  Social Media Platforms such as Facebook and
 Training Manuals LinkedIn
  Creation of a website to market Log In Computer
Intellectual resources:
 Business concept – training in containers Training
in communities.
 Financial resources:
 Funding from Banks, Mining houses,
Large Corporate companies with CSI
Budget.
 Human resources:
 Employees including security staff,
cleaning staff and trainers


Cost structure Revenue Streams
 Variable costs such as:  Direct sales to public in operating areas to attend training courses
 Staff salaries and volunteer wages  Funding from companies through CSI budgets
 Advertising  Promotion of training courses to companies
 Operating Expenses – printing, utility expenses and others  Government subsidised funding for community based projects
 Training costs – to train community members to conduct training
 Maintenance costs – to maintain facilities
 Fixed costs such as:
 Capital expenditure and Rent
 Insurance
 Salaries of Management
 Repayment of any loans taken out
 Computer licences