Samenvatting
Summary of International Marketing 5th Edition (ISBN: 9781526848598)
- Instelling
- Hanzehogeschool Groningen (Hanze)
A summary of chapters 1, 6, 8, 10, 11, 12, 14, 15, 17, 18 & 19 of International Marketing by Pervez N. Ghauri and Philip Cateora. This summary was made specifically for Year 2, Period 4 of International Business at Hanze UAS but it suitable for anyone who needs to learn these chapters from the book...
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