International Marketing samenvattingen (13e druk)

A summary of chapters 1, 6, 8, 10, 11, 12, 14, 15, 17, 18 & 19 of International Marketing by Pervez N. Ghauri and Philip Cateora. This summary was made specifically for Year 2, Period 4 of International Business at Hanze UAS but it suitable for anyone who needs to learn these chapters from the book for an upcoming exam! Includes the summary as well as additional questions taken from the mock exam.

3.0

(1)

32 pagina's

Geschreven in 2021/2022

maartjeariel

A summary of chapters 1, 6, 8, 10, 11, 12, 14, 15, 17, 18 & 19 of International Marketing by Pervez N. Ghauri and Philip Cateora. This summary was made specifically for Year 2, Period 4 of International Business at Hanze UAS but it suitable for anyone who needs to learn these chapters from the book for an upcoming exam! Includes the summary as well as additional questions taken from the mock exam.

3.0

(1)

32 pagina's

Geschreven in 2021/2022

maartjeariel