Samenvatting
Summary Consumer Behaviour: Onlines Lessons + Articles ()
- Instelling
- Universiteit Van Amsterdam (UvA)
Summary of Consumer Behaviour (), including online lessons, lectures, and (additional) articles. Topics: 1. The Psychological Core 2. Consumer (Ir)rationality 3. Social Influences on Behaviour 4. Affective and Emotional Consumer Reactions 5. Technology and Consumer Behaviour 6. Consumers and ...
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