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Marketing Communication (77643SP06Y)

Universiteit van Amsterdam (UvA)

Hier vind je de beste samenvattingen om te slagen voor Marketing Communication (77643SP06Y). Er zijn o.a. samenvattingen, aantekeningen en oefenvragen beschikbaar.

Populaire samengevatte studieboeken · Toon alles (4) Sluit

Advertising and Promotion: An Integrated Marketing Communications Perspective

Advertising and Promotion: An Integrated Marketing Communications Perspective

George E Belch, Michael A Belch

2 documenten

Marketingcommunicatie

Marketingcommunicatie

En Belch Belch

1 documenten

Alle boeken 4 Sluit

Alle 37 resultaten

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Samenvatting Marketing Communication: Belch & Belch Hoofdstuk 4&5, alle vereiste literatuur en college aantekeningen Samenvatting Marketing Communication: Belch & Belch Hoofdstuk 4&5, alle vereiste literatuur en college aantekeningen

  • Samenvatting

    Samenvatting Marketing Communication: Belch & Belch Hoofdstuk 4&5, alle vereiste literatuur en college aantekeningen

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    72
    maart 2026
    2025/2026
  • Dit document is een volledige samenvatting van het vak Marketing Communication, onderdeel van de Master Persuasive Communication aan de UvA. De samenvatting bevat een volledige samenvatting van Hoofdstuk 4 & 5 van het boek "Advertising and Promotion An Integrated Marketing Communications Perspective" van Belch & Belch. Daarnaast bevat het document een volledige samenvatting van alle verplichte 7 wetenschappelijke artikelen (van week 4 t/m 7). Alle verplichte literatuur/tentamen stof zit in...
  • clairejansen
    €13,62 Meer Info
Complete Summary Marketing Communication (2024/2025) - Master’s Persuasive Communication (grade: 9.7)

  • Samenvatting

    Complete Summary Marketing Communication (2024/2025) - Master’s Persuasive Communication (grade: 9.7)

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    22
    47
    november 2024
    2024/2025
  • A comprehensive summary for Marketing Communication (77643SP06Y , Persuasive Communication Master’s), covering all the essential information in a clear and structured way. This structure makes it easy to learn. It contains all the Micro-lectures, articles, literature and the Belch & Belch Chapters. I gained a 9.7 with this summary so you’re guaranteed that it contains all the necessary information!
  • isabelvanm
    €10,89 Meer Info
Marketing Communication PART B Marketing Communication PART B

  • Samenvatting

    Marketing Communication PART B

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    13
    oktober 2024
    2024/2025
  • This summary is totally complete and well-organised. The colors help you to understand what concepts belong together. Don't miss out on this information for your exam!
  • valinfluttert
    €7,66 Meer Info
Marketing communication - Critical review / reflection

  • Samenvatting

    Marketing communication - Critical review / reflection

  • 4.0
    (1)
    4.0
    3
    3
    juni 2024
    2023/2024
  • This is a critical reflection / review of the Voorveld et al. (2018) article. My grade was a 7,9.
  • ainoagpieters
    €10,99 Meer Info
Marketing communication summary - Part B the Consumer week 4-6

  • Samenvatting

    Marketing communication summary - Part B the Consumer week 4-6

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    3
    28
    juni 2024
    2023/2024
  • This summary is of the markating communication course. Part B was the exam material so this summary is from week 4-6. The summary consist of all the materials and theories discussed in class and has a summary of all the articles. My grade was an 8,8
  • ainoagpieters
    €7,99 Meer Info
Summary Marketing Communication Exam Summary Marketing Communication Exam

  • Tentamen (uitwerkingen)

    Summary Marketing Communication Exam

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    1
    16
    februari 2024
    2023/2024
    6-7
  • This is a summary for the exam of marketing communication (part B), which is a specialization in the master persuasive communication. It has all the articles you need to read and the chapters of the Belch & Belch book.
  • annyckbentvelsen
    €8,99 Meer Info
COMPLETE Lecture Summary - Marketing Communication (6314M0342Y)

  • Samenvatting

    COMPLETE Lecture Summary - Marketing Communication (6314M0342Y)

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    31
    januari 2024
    2023/2024
  • Extensive summary/lecture notes of the Marketing Communication course for the MSc Business Administration elective at the University of Amsterdam. Easy to understand, designed for you to ace your exam even at the very last minute! Note: the reading summaries are not included, however, they were incorporated into the lectures and were NOT specifically exam material.
  • notesbyb
    €10,99 Meer Info
Marketing Communication Part D notes (8.7 exam grade)

  • Samenvatting

    Marketing Communication Part D notes (8.7 exam grade)

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    1
    31
    februari 2023
    2022/2023
  • This pdf summarises all the articles that need to be read during the course (Part D), and all the important concepts and research findings are included in the notes. I found the notes to be super helpful during the exam period and got 8.7 for the exam. Really hope this note could help y'all!!! Good luck!!!!
  • jiayixiasiena
    €6,49 Meer Info
Marketing communication & consumer research in marketing

  • Voordeelbundel

    Marketing communication & consumer research in marketing

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    2
    december 2022
  • Marketing communication & consumer research in marketing
  • merlejenster
    €9,59 Meer Info
Important Concepts with Definitions Part D Marketing Communication

  • Samenvatting

    Important Concepts with Definitions Part D Marketing Communication

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    6
    december 2022
    2022/2023
  • This document gives an overview of the different important concepts with definitions discussed during part D of marketing communication.
  • DemiVanPelt
    €4,39 Meer Info
Summary Part D Marketing Communication (exam grade part B = 9.2)

  • Samenvatting

    Summary Part D Marketing Communication (exam grade part B = 9.2)

  • 3.0
    (1)
    3.0
    3
    64
    december 2022
    2022/2023
  • This document combines the information from the lectures, slides, and the academic articles. (Week 12, 13, and 14)
  • DemiVanPelt
    €5,99 Meer Info
Summary Part B Marketing Communication (exam grade 9.2) Summary Part B Marketing Communication (exam grade 9.2)

  • Samenvatting

    Summary Part B Marketing Communication (exam grade 9.2)

  • 4.3
    (3)
    4.3
    33
    47
    oktober 2022
    2022/2023
  • This document combines the information from the lectures, slides, the Belch & Belch book and the scientific articles.
  • DemiVanPelt
    €6,79 Meer Info
Marketing Communication: Summary Part D (Got an 8.1 in the exam)

  • Samenvatting

    Marketing Communication: Summary Part D (Got an 8.1 in the exam)

  • 4.5
    (2)
    4.5
    10
    47
    oktober 2022
    2021/2022
  • The summary includes all the material for the exam on Marketing Communication (Part D). It is built up through the structure of the articles, complemented by the essential parts from the micro lectures and reading questions. I obtained an 8.1 in the exam (not included).
  • JohnP89
    €17,19 Meer Info
Summary Marketing Communication part D (77643SP06Y)

  • Samenvatting

    Summary Marketing Communication part D (77643SP06Y)

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    1
    32
    juni 2022
    2021/2022
  • Covers all micro lectures for part D + guest lecture Joanna Strycharz. Course started in February 2022.
  • priscillaschaap
    €6,99 Meer Info
Marketing communication (Grade: 8.5)

  • Samenvatting

    Marketing communication (Grade: 8.5)

  • Beschikbaar in een bundel
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    1
    153
    februari 2022
    2021/2022
    Beschikbaar in een bundel
  • All articles that had to be read for the course and the notes of the lectures are summarized. The summary consists of so-called knowledge clips in which theory is given about, in this case, the topic of branding. The readings consist of articles that had to be read. This summary contains the most important points for the exam.
  • merlejenster
    €5,29 Meer Info
Complete summary of Marketing Communication 2021/2022 (grade 8)

  • Samenvatting

    Complete summary of Marketing Communication 2021/2022 (grade 8)

  • 5.0
    (1)
    5.0
    3
    129
    januari 2022
    2021/2022
  • Detailed summary of Marketing Communication. For each week: all the lectures and seminars in combination with the articles. Course in 2021/2022. Grade 8. Good luck!
  • noorjansen
    €5,99 Meer Info
Marketing Communication block D EXAM summary

  • Samenvatting

    Marketing Communication block D EXAM summary

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    4
    4
    januari 2022
    2021/2022
  • Summary for block B exam! A guaranteed 7.5+ with this summary! I found this useful, and so did my friends, to summarise all concepts, theories and key points from the readings required at the exam. It's important to use this summary as your final preparation, as you should be able to understand the concepts included. But it is a fine summary, you'll rock the exam!
  • emliabernyi
    €6,99 Meer Info
Marketing Communication Block B EXAM summary

  • Samenvatting

    Marketing Communication Block B EXAM summary

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    4
    3
    januari 2022
    2021/2022
  • Summary for block B exam! A guaranteed 7.5+ with this summary! I found this useful, and so did my friends, to summarise all concepts, theories and key points from the readings required at the exam. It's important to use this summary as your final preparation, as you should be able to understand the concepts included. But it is a fine summary, you'll rock the exam!
  • emliabernyi
    €6,99 Meer Info
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