Summary marketing business economics (1st year)
In this document, you can find everything that is discussed during the lectures and included on the PowerPoint slides for the Marketing course in the first year of Business Economics at the VUB.
Geschreven voor
- Instelling
-
Vrije Universiteit Brussel (VUB)
- Studie
-
Business Economics
- Vak
-
Marketing
Documentinformatie
- Geüpload op
- 21 mei 2025
- Aantal pagina's
- 95
- Geschreven in
- 2024/2025
- Type
- Samenvatting
Onderwerpen
- marketing strategy
- marketing environment
- b2c
- b2b
- customer value driven
- product
- price
-
place
-
promotion
-
competitive advantage