MNM1522 assignment 2

1. MNM1522-23-S2
2. Assessments
3. Assessment 2



QUIZ

Assessment 2
Started on Wednesday, 9 August 2023, 9:57 PM
State Finished
Completed on Wednesday, 9 August 2023, 10:04 PM
Time taken 7 mins 38 secs
Marks 16.00/20.00
Grade 80.00 out of 100.00
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Question 1
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Question text
Which ONE of the following criteria for selecting brand elements BEST facilitates recall and
recognition?


a.
Memorability


b.
Transferability


c.
Likeability


d.
Meaningfulness

Question 2
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Question text
Which ONE of the following is an example of a brand character?


a.

, The Nike swoosh


b.
Chicken Licken


c.
Simba the lion


d.
Coca-Cola

Question 3
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Question text
Bob is exposed to a few billboards as he drives down the highway. Bob is hungry and as such
selects, organises and interprets the billboard that advertises the new burger drive-through. This
process refers to …


a.
attention.


b.
perception.


c.
behaviour.


d.
preference.

Question 4
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Question text
When a consumer sees a warning label on a cigarette packet, they may develop a negative feeling
towards cigarettes and smoking itself. This BEST describes which component of attitude?


a.
Affective