Explain how newspapers respond to and shape social and cultural contexts. You
should refer to the Close Study Product 'The Daily Mail' to support your answer. [12
marks]
INDUSTRY SHAPED THE VIEWS AND IDEOLOGIES OF THE NEWSPAPER DUE TO ANCESTRAL BELIEFS
AND VALUES.
● STARTED IN 1896 AND OWNED BY THE ROTHERMERE FAMILY - NOW CURRENTLY
OWNED BY JONATHAN HARMSWORTH = STAYED WITHIN A FAMILY
ORGANISATION
- The Daily Mail was the first newspaper in Britain that catered for a new
reading public that needed something simpler, shorter and more readable
than those that had previously been available.
- The Daily Mail’s lexical and semantic encoding is clearly straight forward and
understandable, which is a direct legacy, to this day, of the Harmsworth
brothers remit of ‘something simpler, shorter and more readable’. - The Daily
mail changed from Broadsheet to a more compact format - The
establishment of the Daily Mail in 1896 reflected the societal changes of the
time → Elemental Education Act (1870) introduced compulsory universal
education for children aged between 5-13 and a newly literate middle class
was created.
- Harmsworth was a passionate supporter of the British Empire. He intended to
use his newspaper to ‘strum the Imperial harp’
- The article on a page as prominent as page 3 on prince philip. Has its
ancestor, Harmsworths’s remit to ‘strum the imperial harp’ . Catering to a
conservative, Middle England readership.
- Page 3 - reference to elite persons (prince philip) royalty represents
enrichment and british values
RESPONDING TO THE DECLINE OF PRINT NEWSPAPERS DUE TO DEVELOPMENTS IN
TECHNOLOGY.
● ADVERTISEMENTS MORE ONLINE = MORE REVENUE. THE DAILY MAIL WAS THE
FIRST NEWSPAPER TO DEPEND ON ADVERTISING REVENUE, THEY NEEDED TO
ADAPT TO THE INCREASE IN TECH.
- People have come to see news as a product they should get for free and the
'cost' of journalism seems to be something that most people do not really
appreciate. = therefore increasing demand for online newspapers
- Made the transition to digital media effectively, integrating to meet the
should refer to the Close Study Product 'The Daily Mail' to support your answer. [12
marks]
INDUSTRY SHAPED THE VIEWS AND IDEOLOGIES OF THE NEWSPAPER DUE TO ANCESTRAL BELIEFS
AND VALUES.
● STARTED IN 1896 AND OWNED BY THE ROTHERMERE FAMILY - NOW CURRENTLY
OWNED BY JONATHAN HARMSWORTH = STAYED WITHIN A FAMILY
ORGANISATION
- The Daily Mail was the first newspaper in Britain that catered for a new
reading public that needed something simpler, shorter and more readable
than those that had previously been available.
- The Daily Mail’s lexical and semantic encoding is clearly straight forward and
understandable, which is a direct legacy, to this day, of the Harmsworth
brothers remit of ‘something simpler, shorter and more readable’. - The Daily
mail changed from Broadsheet to a more compact format - The
establishment of the Daily Mail in 1896 reflected the societal changes of the
time → Elemental Education Act (1870) introduced compulsory universal
education for children aged between 5-13 and a newly literate middle class
was created.
- Harmsworth was a passionate supporter of the British Empire. He intended to
use his newspaper to ‘strum the Imperial harp’
- The article on a page as prominent as page 3 on prince philip. Has its
ancestor, Harmsworths’s remit to ‘strum the imperial harp’ . Catering to a
conservative, Middle England readership.
- Page 3 - reference to elite persons (prince philip) royalty represents
enrichment and british values
RESPONDING TO THE DECLINE OF PRINT NEWSPAPERS DUE TO DEVELOPMENTS IN
TECHNOLOGY.
● ADVERTISEMENTS MORE ONLINE = MORE REVENUE. THE DAILY MAIL WAS THE
FIRST NEWSPAPER TO DEPEND ON ADVERTISING REVENUE, THEY NEEDED TO
ADAPT TO THE INCREASE IN TECH.
- People have come to see news as a product they should get for free and the
'cost' of journalism seems to be something that most people do not really
appreciate. = therefore increasing demand for online newspapers
- Made the transition to digital media effectively, integrating to meet the
