Samenvatting WPO’s Technologisch
ondernemerschap
Innovation dynamics:
Product/technology innovation = Changing the offering
Process innovation = changing the configuration
Business model innovation = changing the configuration
Channel innovation = changing the customer experience
Radical innovation is redefining the engineering specs:
Based on a different set of engineering principles
May open a whole new market and potential applications
Incremental innovation is based on improvements:
Introduces relatively minor changes
Often happens once standards has been established
Sustaining innovation is the innovations that respond to the needs of the present:
All sustaining innovations were introduced by the market leaders
Sustaining innovations almost never dislocates a market leader
Disruptive innovation describes a process whereby a smaller company with fewer resources
can successfully challenge established incumbent businesses:
Incumbents focus on improving their products and services for their most demanding
customers, they exceed the needs of some segments and ignore the needs of others.
Entrants begin by successfully targeting those overlooked segments, gaining a
foothold by delivering more-suitable functionality-frequently at a lower price.
, RECAP:
ondernemerschap
Innovation dynamics:
Product/technology innovation = Changing the offering
Process innovation = changing the configuration
Business model innovation = changing the configuration
Channel innovation = changing the customer experience
Radical innovation is redefining the engineering specs:
Based on a different set of engineering principles
May open a whole new market and potential applications
Incremental innovation is based on improvements:
Introduces relatively minor changes
Often happens once standards has been established
Sustaining innovation is the innovations that respond to the needs of the present:
All sustaining innovations were introduced by the market leaders
Sustaining innovations almost never dislocates a market leader
Disruptive innovation describes a process whereby a smaller company with fewer resources
can successfully challenge established incumbent businesses:
Incumbents focus on improving their products and services for their most demanding
customers, they exceed the needs of some segments and ignore the needs of others.
Entrants begin by successfully targeting those overlooked segments, gaining a
foothold by delivering more-suitable functionality-frequently at a lower price.
, RECAP:
