BEDRIJFSECONOMIE
Inhoudsopgave
1 Wat is bedrijfseconomie? ........................................................................................................13
2 Belangrijke concepten voor managers ......................................................................................13
2.1 Doelen en beperkingen ............................................................................................................ 13
2.2 Belang van economische winst ................................................................................................ 14
2.3 Prikkels/ incentives .................................................................................................................. 17
2.4 (Implicaties van) marktmechanismen ....................................................................................... 17
2.5 Tijdaspect van geld .................................................................................................................. 17
2.6 Marginale analyse .................................................................................................................... 18
2.7 Datagedreven bestuur ............................................................................................................. 19
1 Belang voor managers ..............................................................................................................20
2 Vraag ......................................................................................................................................20
2.1 Veelvoorkomende vraagverschuivers........................................................................................ 21
3 Vraagfunctie ............................................................................................................................22
3.1 Lineaire vraagfunctie................................................................................................................ 23
3.2 Consumentensurplus .............................................................................................................. 23
4 Aanbod ...................................................................................................................................23
4.1 Veelvoorkomende aanbodverschuivers .................................................................................... 24
5 Aanbodfunctie .........................................................................................................................25
5.1 Producentensurplus ................................................................................................................ 25
6 Marktevenwicht in perfecte competitie ....................................................................................25
7 Marktinterventies ....................................................................................................................26
4.2 Comparative Statica ................................................................................................................ 28
Theorie: recap .............................................................................................................................29
Oefeningen .................................................................................................................................29
Oefening 1.1................................................................................................................................... 29
Oefening 1.2................................................................................................................................... 30
, Oefening 1.3................................................................................................................................... 30
Oefening 1.4................................................................................................................................... 30
Oefening 1.5................................................................................................................................... 31
Wooclap ........................................................................................................................................ 31
Theorie recap: .............................................................................................................................32
Oefeningen .................................................................................................................................32
Oefening 1.6................................................................................................................................... 32
Oefening 1.7................................................................................................................................... 33
Oefening 1.8................................................................................................................................... 33
Oefening 1.9................................................................................................................................... 33
Oefening 1.10. ................................................................................................................................ 34
Wooclap ........................................................................................................................................ 34
Theorie........................................................................................................................................35
1 Nood aan kwantitatieve vraaganalyse .......................................................................................36
2 (Boog)elasticiteit .....................................................................................................................36
3 Eigen prijselasticiteit van de vraag ............................................................................................37
3.1 Integratie van (eigen prijs) elasticiteit van de vraag ..................................................................... 37
3.2 Voorbeeld oefening.................................................................................................................. 37
4 Belang van vraagelasticiteit voor managers ..............................................................................38
4.1 Directe link met totale opbrengst .............................................................................................. 38
4.2 Elasticiteit en opbrengst ........................................................................................................... 38
4.3 Directe link met marginale opbrengst........................................................................................ 38
5 Extreme vraagelasticiteiten .....................................................................................................39
6 Factoren die de prijselasticiteit impacteren ..............................................................................39
6.1 Beschikbare alternatieven ........................................................................................................ 39
6.2 Tijd ......................................................................................................................................... 40
5.3 Uitgavendeel ........................................................................................................................... 40
6 Andere belangrijke elasticiteiten ..............................................................................................40
6.1 Kruiselingse prijselasticiteit ...................................................................................................... 40
6.2 Inkomenselasticiteit ................................................................................................................ 41
6.3 Andere elasticiteiten ................................................................................................................ 41
,7 Elasticiteit afleiden uit lineaire vraagfunctie .............................................................................41
1 Belang voor managers .............................................................................................................42
2 Consumentengedrag ...............................................................................................................42
3 Model: voorkeuren ...................................................................................................................42
4 De marginale substitutievoet (MRS) ..........................................................................................43
4.1 Dalende marginale substitutievoet ........................................................................................... 44
4.2 Beperkingen ............................................................................................................................ 44
4.3 Budgetbeperkingen ................................................................................................................. 44
4.4 Marktsubstitutievoet ................................................................................................................ 45
4.5 Veranderingen in budgetbeperkingen ........................................................................................ 45
5 Consumentenevenwicht ..........................................................................................................45
6 Comparatieve statica ..............................................................................................................46
7 Implicaties voor werknemers ...................................................................................................48
8 Relatie tussen indifferentiecurves en vraagcurves ....................................................................48
9 Marktvraagcurve ......................................................................................................................49
Theorie: recap .............................................................................................................................50
Oefeningen .................................................................................................................................51
Oefening 2.1................................................................................................................................... 51
Oefening 2.2................................................................................................................................... 51
Oefening 2.7................................................................................................................................... 52
Oefening 2.8................................................................................................................................... 52
Oefening 2.9................................................................................................................................... 52
Oefening 2.10. ................................................................................................................................ 53
Oefening 2.11. !!! ............................................................................................................................ 53
Oefening 2.12. !!! ............................................................................................................................ 54
Oefening 2.13. ................................................................................................................................ 55
Oefening 2.3................................................................................................................................... 56
Oefening 2.4................................................................................................................................... 57
Oefening 2.5................................................................................................................................... 57
Oefening 2.6................................................................................................................................... 57
, 1 Relevantie voor managers ........................................................................................................58
2 Productiefunctie......................................................................................................................58
3 Korte versus langetermijnsbeslissingen ...................................................................................58
4 Maatstaven van productiviteit ..................................................................................................59
4.1 Link tussen total, average, and marginal product ....................................................................... 59
4.1.1 Voorbeeld ......................................................................................................................... 60
5 De manager en het productieproces .........................................................................................60
6 Algebraïsche productiefuncties ...............................................................................................61
7 Isokwanten en isokostlijnen .....................................................................................................61
7.1 isokwanten ............................................................................................................................. 61
7.2 Isokostlijnen ............................................................................................................................ 62
7.2.1 Veranderingen in isokostlijnen ........................................................................................... 62
7.3 Isokostlijnen en isokwanten ..................................................................................................... 62
8 Optimale imputsubstitutie .......................................................................................................63
9 Kostenfunctie ..........................................................................................................................63
9.1 Kortetermijnkosten .................................................................................................................. 64
9.2 Gemiddelde en marginale kosten ............................................................................................. 64
9.3 Isokosten ................................................................................................................................ 64
9.4 Relatie tussen kostentypes ...................................................................................................... 64
9.5 Vaste en verzonken kosten ....................................................................................................... 65
9.6 Langetermijnkosten ................................................................................................................. 65
10 (Dis)economies of scale .........................................................................................................66
11 Kostenfuncties voor meerdere outputs ...................................................................................66
12 Economies of scope ...............................................................................................................66
13 Kostencomplementariteit ......................................................................................................66
1 Inputwerving ...........................................................................................................................67
1.1 Spotmarkt ............................................................................................................................... 67
1.2 Contract ................................................................................................................................. 67
1.3 Verticale integratie................................................................................................................... 68
1.3.1 Voorbeeld ......................................................................................................................... 68
2 Transactiekosten .....................................................................................................................68
Inhoudsopgave
1 Wat is bedrijfseconomie? ........................................................................................................13
2 Belangrijke concepten voor managers ......................................................................................13
2.1 Doelen en beperkingen ............................................................................................................ 13
2.2 Belang van economische winst ................................................................................................ 14
2.3 Prikkels/ incentives .................................................................................................................. 17
2.4 (Implicaties van) marktmechanismen ....................................................................................... 17
2.5 Tijdaspect van geld .................................................................................................................. 17
2.6 Marginale analyse .................................................................................................................... 18
2.7 Datagedreven bestuur ............................................................................................................. 19
1 Belang voor managers ..............................................................................................................20
2 Vraag ......................................................................................................................................20
2.1 Veelvoorkomende vraagverschuivers........................................................................................ 21
3 Vraagfunctie ............................................................................................................................22
3.1 Lineaire vraagfunctie................................................................................................................ 23
3.2 Consumentensurplus .............................................................................................................. 23
4 Aanbod ...................................................................................................................................23
4.1 Veelvoorkomende aanbodverschuivers .................................................................................... 24
5 Aanbodfunctie .........................................................................................................................25
5.1 Producentensurplus ................................................................................................................ 25
6 Marktevenwicht in perfecte competitie ....................................................................................25
7 Marktinterventies ....................................................................................................................26
4.2 Comparative Statica ................................................................................................................ 28
Theorie: recap .............................................................................................................................29
Oefeningen .................................................................................................................................29
Oefening 1.1................................................................................................................................... 29
Oefening 1.2................................................................................................................................... 30
, Oefening 1.3................................................................................................................................... 30
Oefening 1.4................................................................................................................................... 30
Oefening 1.5................................................................................................................................... 31
Wooclap ........................................................................................................................................ 31
Theorie recap: .............................................................................................................................32
Oefeningen .................................................................................................................................32
Oefening 1.6................................................................................................................................... 32
Oefening 1.7................................................................................................................................... 33
Oefening 1.8................................................................................................................................... 33
Oefening 1.9................................................................................................................................... 33
Oefening 1.10. ................................................................................................................................ 34
Wooclap ........................................................................................................................................ 34
Theorie........................................................................................................................................35
1 Nood aan kwantitatieve vraaganalyse .......................................................................................36
2 (Boog)elasticiteit .....................................................................................................................36
3 Eigen prijselasticiteit van de vraag ............................................................................................37
3.1 Integratie van (eigen prijs) elasticiteit van de vraag ..................................................................... 37
3.2 Voorbeeld oefening.................................................................................................................. 37
4 Belang van vraagelasticiteit voor managers ..............................................................................38
4.1 Directe link met totale opbrengst .............................................................................................. 38
4.2 Elasticiteit en opbrengst ........................................................................................................... 38
4.3 Directe link met marginale opbrengst........................................................................................ 38
5 Extreme vraagelasticiteiten .....................................................................................................39
6 Factoren die de prijselasticiteit impacteren ..............................................................................39
6.1 Beschikbare alternatieven ........................................................................................................ 39
6.2 Tijd ......................................................................................................................................... 40
5.3 Uitgavendeel ........................................................................................................................... 40
6 Andere belangrijke elasticiteiten ..............................................................................................40
6.1 Kruiselingse prijselasticiteit ...................................................................................................... 40
6.2 Inkomenselasticiteit ................................................................................................................ 41
6.3 Andere elasticiteiten ................................................................................................................ 41
,7 Elasticiteit afleiden uit lineaire vraagfunctie .............................................................................41
1 Belang voor managers .............................................................................................................42
2 Consumentengedrag ...............................................................................................................42
3 Model: voorkeuren ...................................................................................................................42
4 De marginale substitutievoet (MRS) ..........................................................................................43
4.1 Dalende marginale substitutievoet ........................................................................................... 44
4.2 Beperkingen ............................................................................................................................ 44
4.3 Budgetbeperkingen ................................................................................................................. 44
4.4 Marktsubstitutievoet ................................................................................................................ 45
4.5 Veranderingen in budgetbeperkingen ........................................................................................ 45
5 Consumentenevenwicht ..........................................................................................................45
6 Comparatieve statica ..............................................................................................................46
7 Implicaties voor werknemers ...................................................................................................48
8 Relatie tussen indifferentiecurves en vraagcurves ....................................................................48
9 Marktvraagcurve ......................................................................................................................49
Theorie: recap .............................................................................................................................50
Oefeningen .................................................................................................................................51
Oefening 2.1................................................................................................................................... 51
Oefening 2.2................................................................................................................................... 51
Oefening 2.7................................................................................................................................... 52
Oefening 2.8................................................................................................................................... 52
Oefening 2.9................................................................................................................................... 52
Oefening 2.10. ................................................................................................................................ 53
Oefening 2.11. !!! ............................................................................................................................ 53
Oefening 2.12. !!! ............................................................................................................................ 54
Oefening 2.13. ................................................................................................................................ 55
Oefening 2.3................................................................................................................................... 56
Oefening 2.4................................................................................................................................... 57
Oefening 2.5................................................................................................................................... 57
Oefening 2.6................................................................................................................................... 57
, 1 Relevantie voor managers ........................................................................................................58
2 Productiefunctie......................................................................................................................58
3 Korte versus langetermijnsbeslissingen ...................................................................................58
4 Maatstaven van productiviteit ..................................................................................................59
4.1 Link tussen total, average, and marginal product ....................................................................... 59
4.1.1 Voorbeeld ......................................................................................................................... 60
5 De manager en het productieproces .........................................................................................60
6 Algebraïsche productiefuncties ...............................................................................................61
7 Isokwanten en isokostlijnen .....................................................................................................61
7.1 isokwanten ............................................................................................................................. 61
7.2 Isokostlijnen ............................................................................................................................ 62
7.2.1 Veranderingen in isokostlijnen ........................................................................................... 62
7.3 Isokostlijnen en isokwanten ..................................................................................................... 62
8 Optimale imputsubstitutie .......................................................................................................63
9 Kostenfunctie ..........................................................................................................................63
9.1 Kortetermijnkosten .................................................................................................................. 64
9.2 Gemiddelde en marginale kosten ............................................................................................. 64
9.3 Isokosten ................................................................................................................................ 64
9.4 Relatie tussen kostentypes ...................................................................................................... 64
9.5 Vaste en verzonken kosten ....................................................................................................... 65
9.6 Langetermijnkosten ................................................................................................................. 65
10 (Dis)economies of scale .........................................................................................................66
11 Kostenfuncties voor meerdere outputs ...................................................................................66
12 Economies of scope ...............................................................................................................66
13 Kostencomplementariteit ......................................................................................................66
1 Inputwerving ...........................................................................................................................67
1.1 Spotmarkt ............................................................................................................................... 67
1.2 Contract ................................................................................................................................. 67
1.3 Verticale integratie................................................................................................................... 68
1.3.1 Voorbeeld ......................................................................................................................... 68
2 Transactiekosten .....................................................................................................................68
