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LEARNING OUTCOMES After studying this chapter you should be able to: Explain how changes in the international and economic environments affect marketing decisions. Identify the major trends in the firm’s natural/physical and technological environments. Explain the key change in the political and cultural environments. Identify social change in the environment

LEARNING OUTCOMES After studying this unit you should be able to: Illustrate the different types of purchase decision Illustrate the influence of the individual factors influencing consumer buying decisions Illustrate the group factors influencing consumer buying decisions Illustrate the steps in the decision making process Explain the factors influencing business buying behavior

CONTENTS: Introduction The Enterprise and the Environment Marketing Defined from a Micro and a Macro Perspective The Marketing Environment The Micro Environment The Market Environment The Macro Environment Profit and Non-profit Organisations Environmental Scanning and Forecasting

1. Definitions; Market environment, Macro environment & micro environment 2. Inflation and competition might influence an organisation's marketing strategy 3. Methods that a marketing manager could use to undertake environmental scanning 4. Technological environment effects 5. Enterprise's external environment 6. Marketing environmen

1. Definitions; Market environment, Macro environment & micro environment 2. Inflation and competition might influence an organisation's marketing strategy 3. Methods that a marketing manager could use to undertake environmental scanning 4. Technological environment effects 5. Enterprise's external environment 6. Marketing environmen

Topics Covered: Introduction of Marketing Management Marketing Concept - Summary notes Marketing and the Organisation - Summary notes Marketing Management Process - Summary notes The Marketing Environment - Summary Notes

The Marketing Environment CONTENTS: Introduction The Enterprise and the Environment Marketing Defined from a Micro and a Macro Perspective The Marketing Environment The Micro Environment The Market Environment The Macro Environment Profit and Non-profit Organisations Environmental Scanning and Forecasting

Summary Notes: Cost-volume-profit analysis

Topics Covered: Cost-volume-profit analysis, Nature and classification of costs, Performance Management, Transfer Pricing and Variable Costing and Absorption Costing

TOPICS COVERED: Cost - Volume - Profit analysis, Nature and classification of costs, Performance Management, Transfer Pricing and Variable Costing and Absorption Costing