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The Buying Decision Making Process Summary notes

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2,76 €
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LEARNING OUTCOMES After studying this unit you should be able to: Analyse, step by step, the decision making process and indicate what happens after a product or service has been purchased. Indicate how buyers take decisions in the industrial purchasing process. Explain how consumer buyer behaviour differs from business buying behaviour.

i x
  • Resume
  •  • 13 pages • 
  • par reigntutorstc90 • 
  • publié  23-01-2023
Aperçu Rapide
i x

MNM2601 - The Marketing Environment Summary notes

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LEARNING OUTCOMES Learners should be able to: Explain the composition and functioning of the marketing environment Illustrate the effect of the microenvironment on an organisation Illustrate the effect of the market environment on an organisation Illustrate the effect of the macro-environment of an organisation Conduct a SWOT analysis for an organisation

i x
  • Resume
  •  • 9 pages • 
  • par reigntutorstc90 • 
  • publié  23-01-2023
Aperçu Rapide
i x

MNM2601 - Marketing Information Summary notes

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2,76 €
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LEARNING OUTCOMES Learners should be able to: Explain the information needed by marketing management in order to make effective decisions. Explain the components of a marketing information system and the interaction between these components. Illustrate the use of marketing research Explain the meaning of market potential sales forecasting and the methods to carry these out

i x
  • Resume
  •  • 8 pages • 
  • par reigntutorstc90 • 
  • publié  23-01-2023
Aperçu Rapide
i x

MNM2601 - Marketing Research Summary Notes

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2,76 €
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LEARNING OBJECTIVES After completing this study unit you should be able to: Explain the importance of information to the company and its understanding of the market place. Outline the steps in the marketing research process.

i x
  • Resume
  •  • 12 pages • 
  • par reigntutorstc90 • 
  • publié  23-01-2023
Aperçu Rapide
i x

MNM2601 - Market Targeting Summary Notes

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2,76 €
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LEARNING OUTCOMES On completion of this study unit you should be able to: Explain what is meant by the term "target marketing" Suggest factors that should be considered when selecting a target market Explain the concept of product positioning Discuss the positioning process Describe the positioning methods that marketers can pursue in practice

i x
  • Resume
  •  • 13 pages • 
  • par reigntutorstc90 • 
  • publié  23-01-2023
Aperçu Rapide
i x

MNM2601 - MARKETING SEGMENTATION, TARGETING & POSITIONING - SUMMARY NOTES

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2,76 €
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Learning outcomes On completion of this unit you should be able to: Demonstrate an understanding of the concepts of market segmentation, targeting and positioning. Illustrate how the bases for segmenting consumer markets can be used to identify possible market segments.  Explain the process of market targeting.  Explain the factors involved in product positioning.

i x
  • Resume
  •  • 14 pages • 
  • par reigntutorstc90 • 
  • publié  23-01-2023
Aperçu Rapide
i x

MNM2601 - THE MARKETING WORLD SUMMARY NOTES.

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2,76 €
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LEARNING OUTCOMES: After studying this unit, you should be able to:  Explain the nature of marketing  Explain the concept of exchange  Explain the gaps between consumption and production  Explain marketing activities  Define markets  Explain retailing in South Africa

i x
  • Resume
  •  • 6 pages • 
  • par reigntutorstc90 • 
  • publié  23-01-2023
Aperçu Rapide
i x

MNM2601 - The Marketing Process Summary notes

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2,76 €
0x  vendu

LEARNING OUTCOMES: After studying this unit you should be able to explain:  The marketing process  The marketing function of the business  The management task in marketing  Marketing challenges that lie ahead

i x
  • Resume
  •  • 5 pages • 
  • par reigntutorstc90 • 
  • publié  23-01-2023
Aperçu Rapide
i x