MNM1503 Introduction to Marketing

MNM1503 ASSIGNMENT 4 2023

DISTINCTION MATERIAL

MNM1503 ASS4 2023

The Marketing Environment CONTENTS: Introduction The Enterprise and the Environment Marketing Defined from a Micro and a Macro Perspective The Marketing Environment The Micro Environment The Market Environment The Macro Environment Profit and Non-profit Organisations Environmental Scanning and Forecasting

This is the set of answers and questions for MNM1503 ass 1

Marketing Management Process 1. The marketing management process 2. The strategic management process 3. Setting goals and objective 4. Designing the business portfolio 5. Diversification growth strategies 6. Functional strategies 7. Opportunities in the environment 8. Managing marketing strategies 9. Implementing marketing plans 10. Analysing marketing efforts 11. Control of marketing efforts

Content 1. Marketing and the organisation 2. Strategic implications of marketing orientation 3. The evolution of a marketing organisation 4. Product marketing structure 5. Sales or customer-based marketing structure 6. Marketing orientation 7. Social responsibility and human orientation 8. Product–customer structure 9. Comparison of marketing structures 10. Co-ordination of marketing with other management functions 11. Marketing and finance 12. Relationships with other departmen...

Marketing Concept 1. What is the marketing concept? What three key areas does the marketing concept involve? 2. A marketing-orientated firm may choose not to deliver the benefits sought by customers, because these benefits are not in the best interests of the individual or society. List three current situations where a company may need to show social responsibility. 3. Describe the difference between production orientation and product orientation in a company. 4. What is ...

Marketing Concept 1. Marketing concepts (philosophies) 2. Marketing and social responsibility 3. The importance of marketing 4. Relationship marketing