Glocalization Guides d'étude, Notes de cours & Résumés

BUSI 303 Test 1-with 100% verified solutions-2022-2024

Topic 4 DQ 1 Description Give an example of a practice or behavior within an organization that shows cultural sensitivity within its organizational culture? What practices could an organization implement to increase culture sensitivity? Topic 4 DQ 2 Description: Review the case analysis on glocalization, "Disneyland Paris: A Case Analysis Demonstrating How Glocalization Works," located in the topic Resources. Euro Disney (now Disney Paris) opened in 1992. Within days the organization re...

Topic 4 DQ 2 Description: Review the case analysis on glocalization, "Disneyland Paris: A Case Analysis Demonstrating How Glocalization Works," located in the topic Resources. Euro Disney (now Disney Paris) opened in 1992. Within days the organization realized that the workforce was quitting en masse, levels of attendance were only 10% of what was expected, and Disney's stock price was plummeting. What was the role of ethnocentrism in the downfall? How could it have been avoided?

Beliefs, customs, and traditions of a specific group of people. - Answer- culture aka convergence theory. Cultures are becoming more and more the same. Marsella's viewpoint - Answer- homogenization aka glocalization. A cultural mixture of and continuity and change. Appiah, Tomlinson's and Watson's viewpoint. - Answer- Hybridity aka divergence theory. Increase of hostility due to opposing value systems and ideologies coming into contact. Huntington's view point. - Answer- Clash of Ci...

Globalization correct answers Process of closer integration and exchange between different countries and peoples worldwide, made possible by falling trade and investment barriers, advances in telecommunications, and reductions in transportation costs. Integration-responsiveness framework correct answers Strategy framework that juxtaposes the pressure an MNE faces for cost reductions and local responsiveness to derive four different strategies to gain and sustain competitive advantage when com...

Topic 4 DQ 1 Description Give an example of a practice or behavior within an organization that shows cultural sensitivity within its organizational culture? What practices could an organization implement to increase culture sensitivity? Topic 4 DQ 2 Description: Review the case analysis on glocalization, "Disneyland Paris: A Case Analysis Demonstrating How Glocalization Works," located in the topic Resources. Euro Disney (now Disney Paris) opened in 1992. Within days the organization re...

Topic 4 DQ 2 Description: Review the case analysis on glocalization, "Disneyland Paris: A Case Analysis Demonstrating How Glocalization Works," located in the topic Resources. Euro Disney (now Disney Paris) opened in 1992. Within days the organization realized that the workforce was quitting en masse, levels of attendance were only 10% of what was expected, and Disney's stock price was plummeting. What was the role of ethnocentrism in the downfall? How could it have been avoided?

Globalization the growing integration of the economies and societies of the world Glocalization Product or service is adapted specifically to each locality or culture to which it is marketed Prime Characteristics of Globalization -Interdependency among nations -Transparency -Seamless international marketplace -Blending/merging of cultures Integration vs. Assimilation -assimilation: progression where a minority culture eventually assumes and resembles the characteristics of the prevaili...

Globalization correct answers Process of closer integration and exchange between different countries and peoples worldwide, made possible by falling trade and investment barriers, advances in telecommunications, and reductions in transportation costs. Integration-responsiveness framework correct answers Strategy framework that juxtaposes the pressure an MNE faces for cost reductions and local responsiveness to derive four different strategies to gain and sustain competitive advantage when c...

SAMENVATTING: INTERNATIONALE MARKETING DEEL 1: BESLISSING TOT INTERNATIONALISERING HOOFDSTUK 1: INTERNATIONALE MARKETING IN BEDRIJVEN Fases in het internationale marketing proces: 1. Beslissing om een bedrijf te internationaliseren 2. Beslissing tot welke markten toe te treden 3. Strategieën voor markttoetreding 4. Het internationale marketingplan ontwerpen 5. Het plan implementeren en coördineren Doel = duurzaam concurrentievoordeel creëren op de internationale markt 1. Globaliseri...