Ktg Guides d'étude, Notes de cours & Résumés

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CSUF MKTG 351 Final Exam Importance of services to the economy - 55% of all US GDP - 10 out of 11 service sectors increased their revenue last year - Largest gains from Internet and Broadcasting: Google Facebook, Pandora, Spotify, SiriusM --- Interpublic Group - One of the largest How services differs from groups - Intangible - Inseparable - Heterogeneous - Perishable Intangible --- Services cannot be touched, seen, tasted, heard, or felt in the same way as goods. Tangible cues are...

CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...

24 ft 10 in/24 ft 1 in/24 ft 1 in CORRECT ANSWER-1. What is the height of the tail? 700/900/900EP 42,000 lbs/45,000 lbs/45,000 lbs CORRECT ANSWER-2. Minimum Flight weight? 700/900/900EP 10 kts CORRECT ANSWER-3. Max Tailwind for Takeoff and Landing? 182 ktg/195 ktg/ 195 ktg CORRECT ANSWER-4. Max Tire Speed? 700/900/900EP All aircraft types: 19,594 lbs Total/7,492 lbs Mains/4610 lbs Center CORRECT ANSWER-5. Max Refueling Fuel Pressurized 700/900/900EP Parking brake . . . . . . . . ....

MKTG-3310 Test 2 Gleim Latest Update Graded A+ Decision Support System A systematic approach to collecting information to help managers make decisions. (Good information used appropriately gives the company an advantage that allows more efficient use of the company resources to maximize profit and success.) Which of the following statements regarding decision support system characteristics is not true? The information can sometimes be collected non systematically 3 multiple choice op...

How does idea generation play a role in the new product development process - Answer- it is stage 2 in the new product development process the new product development process stages - Answer- 1. new product strategy development 2. idea generation 3. screening and evaluation 4. business analysis 5. development 6. market testing 7. commercialization defines the role of new products in terms of the firm's overall objectives. This stage utilizes SWOT and environmental scanning to determ...

ATHABASCA UNIVERSIY MKTG 396 FINAL EXAM NEW REVIEW SOLUTIONS (2022/2023).

MKTG 3104 EXAM #3 Qs&As 2024 Marketing Channel - ANS-Individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users Middleman - ANS-Any intermediary between the manufacturer and end-user markets Agent or Broker - ANS-Any intermediary with legal authority to act on behalf of the manufacturer Wholesaler - ANS-Any intermediary who sells to other intermediaries, usually to retailers; term usually applies to consu...

CSUF MKTG 351 Final Exam Questions and Answers 100% Pass Importance of services to the economy - 55% of all US GDP - 10 out of 11 service sectors increased their revenue last year - Largest gains from Internet and Broadcasting: Google Facebook, Pandora, Spotify, SiriusM --- Interpublic Group - One of the largest How services differs from groups - Intangible - Inseparable - Heterogeneous - Perishable Intangible --- Services cannot be touched, seen, tasted, heard, or felt in the ...

Importance of services to the economy - 55% of all US GDP - 10 out of 11 service sectors increased their revenue last year - Largest gains from Internet and Broadcasting: Google Facebook, Pandora, Spotify, SiriusM --- Interpublic Group - One of the largest How services differs from groups - Intangible - Inseparable - Heterogeneous - Perishable Intangible --- Services cannot be touched, seen, tasted, heard, or felt in the same way as goods. Tangible cues are often used to communicate a s...