Ibcom Guides d'étude, Notes de cours & Résumés

This summary contains all required chapter readings, articles, and lecture notes.

Notes of all the compulsory lectures of the course Social Media Marketing (CM2074 & CM2274) of the International Bachelor of Communication and Media. Includes all the lectures given by lecturer dr. Broussard in week 1-8: intro to SMM, social consumers, network structures and group influence in social media, marketing planning and strategy, social communities, social publishing, social entertainment & commerce.

Summary of the contents of the weekly readings completed with additional information from lectures and tutorials.

Summary of all the compulsory literature of the course Consumer Behaviour and Marketing Action (CM2072), which is an elective provided by the International Bachelor of Communication and Media. Includes chapters 1-5, 8-10 of Solomon's book 'Consumer Behavior: Buying, Having and Being' (12th edition), and all the articles from the authors: Dijksterhuis et al., Huizenga et al., Lammers, Holland et al., Till et al., Greenwald et al., Schlachter & Rolf, Rambaran et al., Siero & Doosje, Aghakhani &...

A combination of book and lecture summaries for each week of the Key Concepts in Social Sciences course. (Grade received: 9.6)

Summary of all the compulsory literature of the course Qualitative Methods in Media and Communication (CM2006) of the International Bachelor of Communication and Media. Includes chapters 1-2, 7 of Brennen's book 'Qualitative Research Methods for Media Studies: Second Edition', all the articles from the authors: Flick and McKechnie, as well as notes of all the required modules from Dumitrica & Pridmore in week 5-8: Rhetorical analysis, Semiotic Analysis, Narrative analysis, Thematic Analysis, (Co...

Notes of all the compulsory lectures of the course Consumer Behaviour and Marketing Action (CM2072) of the International Bachelor of Communication and Media. Includes all the lectures given by lecturer Petra Tenbult in week 1-8: Introduction, Consumer Decision Making, Motivation and Involvement, Perception, Learning and Memory, Attitudes, Persuasion, Other perspectives on Consumer Behaviour

The document includes a concise summary of all the articles, digital lectures, and Canvas material from weeks 1 to 8 required in preparation for the exam of the course Communication Technologies and their Impact. Namely, the following articles are summarized: Week 1 - Fisher & Wright (2006) - On Utopias and Dystopias: toward an understanding of the discourse surrounding the Internet - Langdon Winner (1997) - Technology Today: Utopia or Dystopia? Week 2 - Groot Kormelink & Costera Meijer...

Notes of all the compulsory lectures of the course Qualitative Methods in Media and Communication (CM2006) of the International Bachelor of Communication and Media. Includes all the lectures given by dr. Dumitrica & dr. Pridmore in week 1-8: Introduction Qualitative Methods, Observation & Ethnographic Research, Interviews & Sampling, Focus groups, Working with Material & Textual data, Introduction to Data analysis & Interpretation, Writing & Assessing Qualitative Research