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samenvatting Marketing Fundamentals
- Resume • 23 pages • 2018
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Samenvatting van het boek Marketing Fundamentals.
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samenvatting marketing
- Resume • 6 pages • 2018
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samenvatting marketing fundamentals (ENG)
Bijvoorbeeld gegevens op saxion in kwartiel 1.3)
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Chapter 9 Marketing Communication strategies - English
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This document sums up Chapter 9 "Marketing Communication strategies" of the book "Marketing Fundamentals" by Bronis Verhage and contains additional information from the lecturer. 

Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are details and what not and decide yourself how deep y...
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Marketing Fundamentals Summary
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Summary of Chapter 1,2,3,4,6,7,9,10,11,12,13
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Samenvatting Marketing Fundamentals Verhage
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Samenvatting van het boek 'Marketing Fundamentals' van Bronis Verhage. 

Behandeld in de samenvatting:

Chapter 1 page 7 - 34
Chapter 2 (2.1, 2.7, 2.8) 
Chapter 6 ( 6.1, 6.2, 6.3)
Chapter 7 (7.1, 7.4, 7.8)
Chapter 9 (9.1 - 9.5)
Chapter 10 (10.1 - 10.6)
Chapter 12 (12.1 - 12.4)
Chapter 13 (13.1, 13.2.1, 13.2.2, 13.2.3)

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Marketing Fundamentals Chapter 1 to 10
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Summary of the book Marketing Fundamentals, Verhage 2013. This summary includes chapter 1 to 10 and figures from the book.
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Online Marketing Communication summary, Marketing fundamentals
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Summary of Marketing Fundamentals, An international perspective. The following chapters and paragraphs are included in this summary:
- Chapter 1
- Chapter 2.1, 2.7 and 2.8
- Chapter 6.1, 6.2 and 6.3
- Chapter 7.1, 7.4 and 7.8
- Chapter 9.1, 9.2, 9.3, 9.4, 9.5 and 9.6
- Chapter 10.1, 10.2, 10.3, 10.4, 10.5 and 10.6 
- Chapter 12.1, 12.2, 12.3 and 12.4
- Chapter 13.1 and 13.2
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Chapter 6 Market segmentation and positioning - English
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This document sums up Chapter 6 "Market segmentation and positioning" of the book "Marketing Fundamentals" by Bronis Verhage and contains additional information from the lecturer. 

Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are details and what not and decide yourself how deep ...
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Chapter 7 Product strategy and services marketing - English
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This document sums up Chapter 7 "Product strategy and services marketing" of the book "Marketing Fundamentals" by Bronis Verhage and contains additional information from the lecturer. 

Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are details and what not and decide yourself how d...
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Chapter 5 Marketing research and marketing information - English
- Resume • 9 pages • 2018
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This document sums up Chapter 5 "Marketing research and marketing information" of the book "Marketing Fundamentals" by Bronis Verhage and contains additional information from the lecturer. 

Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are details and what not and decide yourself ...