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Samenvatting Marketing For Pre-masters (328052): lectures, knowledge clips and book chapters
- Resume • 38 pages • 2020
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This summary contains notes on the relevant lectures of Anika Stuppy, knowledge clips and book notes for the course Marketing for Pre-masters.
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Summary Mandatory Chapters Consumer Behaviour for Marketing for Premaster (Tilburg University)
- Resume • 97 pages • 2020
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This summary contains all information of the mandatory/relevant chapters of the book Consumer Behaviour (7th edition), for the course ''Marketing for Premaster'' at Tilburg University. Note: This summary was created as preparation for the exam in 2019! The chapters included are: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14.
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Decision making in marketing summary IBA
- Resume • 85 pages • 2020
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This is a summary for the full course of decision making in marketing (DMM), for second year IBA students in Tilburg University. It is very detailed, with graphs and images to make learning it much easier. With this summary, everything regarding the course is covered.
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Summary Marketing for Premaster
- Resume • 114 pages • 2020
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Summary for the course Marketing for Premaster. The course is part of the premaster Marketing Management and Marketing Analytics on Tilburg University. 

Consumer Behavior: Hoyer, MacInnis & Pieters 7th edition (Chapter 1 t/m 14) in combination with the lecture powerpoints and notes. 

Written in English.
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Consumer Behavior Summary (Book, Articles, and Lectures)
- Resume • 55 pages • 2019
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Summary for Consumer Behavior course at Radboud University, includes exam-relevant chapters from the book, the articles, and lecture notes.
Book: Hoyer, W.D., D.J. MacInnis and R. Pieters (2018), Consumer Behavior, 7e Edition, Boston, USA, Cengagelearning. [ISBN-number: 978-1-305-50727-2
Chapters 1,2,3,4,5,6,7,8,9,10, and 17
Articles:
Briñol, P., Rucker, D. D., & Petty, R. E. (2015). Naïve theories about persuasion: Implications for information processing and consumer attitude change. 
Fransen...
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Consumer Behavior - PreMaster MM 2020-2021.docx
- Resume • 65 pages • 2020
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Deze samenvatting behandeld het boek Consumer Behavior 7th Edition van het vak Marketing op de Pre-Master Marketing Management. Er zijn extra voorbeelden toegevoegd aan bepaalde begrippen om deze te verduidelijken.
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Marketing - begrippen - Premaster Marketing Management
- Resume • 29 pages • 2019
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This document contains concepts explained from the associated Marketing book and the given lectures.
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Samenvatting Tussentoets 2 Marketing 2 (Consument&Marketing)
- Resume • 21 pages • 2019
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14 van de 15 punten behaald met deze samenvatting! Hoofdstuk 7 t/m 14 van Consumer Behaviour (7th edition)
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Consumer Behaviour 2019-2020 Summary (B-KUL-D0R13A)
- Resume • 151 pages • 2019
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This is a summary for the 2019-2020 course 'Consumer Behaviour' by S. Bruyneel and A. Grubliauskiene (B-KUL-D0R13A). It is based on the lectures, the slides provided during those lectures, the papers discussed during the lectures, and the course book titled 'Consumer Behavior'. It contains everything from the slides, the most important information from the book, and for each subject, a reference to the corresponding pages in the book, making it a complete overview of the course.


Content:

- Le...
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Alle stof voor Consument en marketing
- Pack • 4 éléments • 2019
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Samenvatting van de stof voor de twee tussentoetsen, begrippenlijst van H7 t/m 14 en de slides van de hoorcolleges