Consumer Behavior

This is a very thorough and explanatory summary of the Consumer Behavior course from the VU Amsterdam in the Premaster Marketing. Not just consisting of bullet points, this summary actually explains concepts and also links them together.

This is a structured summary of Consumer Behavior by Kobe Millet. It provides you with essential information for the exam. Good lucky with preparing for the exam! Ps. Some difficult words are also explained in Dutch. Might be helpful for Dutch students. However, it is not distracting the summary for non-Dutchies.

Lecture summary of the course Consumer Behavior 2019.

Main topic and insights of the articles you need to study for the consumer behaviour exam

This summary includes all the lecture slides for the consumer behavior course. At the end of every lecture, a table mentions key takeaways from that specific lecture (concepts that were mentioned in the exam of 2019-2020).

This summary includes all articles discussed in the Consumer Behavior course (part of the Marketing specialization). Most articles include various studies, keypoints and findings of each study are discussed as necessary for the final exam.

This document includes all the lecture notes of the course consumer behaviour (marketing specialisation)

A complete summary of all lectures of the course Consumer Behavior.