Marketing Management

Pre-master Business Administration UvA, Marketing Management (2018) Summary of all the lectures! Don't forget to learn the marketing business process by heart ;) Good luck studying!

Summary of all articles for the premaster course Marketing Management at the University of Amsterdam.

Pre-master UvA Business administration- Marketing Management summary

Summary Marketing Management Articles and Lectures. Pre-master programme Business Administration UvA. Useful for both the Exam and the Business Case. The Ultimate Marketing Machine; To Be or Not to Be Price Conscious; Using product and retail choice attributes for cross-national segmentation; Are multichannel customers really more valuable; The impact of different touchpoint on brand consideration; Firm-Created Word-of-Mouth Communication; Drivers of consumer-brand identification; The unhealthy=...

This summary includes all information you need to know about the articles for the exam. The articles are: - De Swaan Arons, M., van den Driest, F., Weed, K. (2014). The Ultimate Marketing Machine. Harvard Business Review, 4, 55‐63. - Müller, H., Vogt, B., & Kroll, E. B. (2012). To Be or Not to Be Price Conscious—a Segment‐Based Analysis of Compromise Effects in Market‐Like Framings. Psychology & Marketing, 29(2), 107-116. - Lockshin, L., & Cohen, E. (2011). Using product and retail ch...

Alle artikelen samengevat van het vak Marketing Management.

Alle artikelen voor het vak Marketing Management samengevat (23 artikelen). Alle belangrijke punten, hypotheses, methoden, resultaten en conclusies, uit de artikelen staan in de samenvatting. Daarnaast zijn ook een groot aantal aantekeningen uit de slides van de lectures toegevoegd.

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