Marketing Communications

This document contains an overview of the studies that are discussed in the lectures of Marketing Communications, with the main points you should know for the exam: variables, hypotheses, figures, main results, conclusions, etc.

This summary contains all information of the mandatory/relevant chapters of the book Marketing Communications: A European Perspective (6th edition), for the course ''Marketing Communication'' at Tilburg University. Note: This summary was created as preparation for the exam in Spring 2020! The chapters included are: 3, 4, 7 and 13.

This summary contains all information of the 7 modules of Marketing Communication. Applicable for the Marketing Management program at TiSEM 2020 (Tilburg University). As preparation for the exam in Spring 2020.

Marketing Communications Tilburg University Marketing Management Master. I received a 8.6 for the test. All the studies shown in class are explained.

Summary of all lectures of the course Marketing Communication (Spring 2020) of the Master Marketing Management of Tilburg University. Written in English. The summary contains all the notes and examples that are given during the lectures.

Chapter 3 4 7 13 written in 30 pages Marketing Communications: A European Perspective 6th Edition by Patrick de Pelsmacker, Maggie Geuens and Joeri van den Bergh