Digital Food Marketing

This is an really extensive summary of the masters course Digital Food Marketing written in sept/oct 2021. It includes all lectures (during block 1 of the year 2021/2022), guest lectures and reading materials. I also used all other summaries I could find, to make the most extensive one.

In this summary, I have summarised all lectures, including the guest lectures. I have also added some literature (in blue). Good luck!

Aantekeningen van alle colleges van het vak Digital Food Marketing, gegeven in blok 1 van studiejaar 2021-2022. Het zijn vrij uitgebreide aantekeningen omdat ik het college altijd terug heb gekeken en goed heb aangevuld.

Summary of the Readings for Digital Food Marketing (20/21). Still relevant for 2021/2022. Exam grade 9,2, using this summary + Summary of the lectures. Includes the following readings: - Cairns et al. (2012) - Powell et al. (2013) - Buijzen et al. (2010) (Introducing PCMC Model) - Valkenburg & Peter (2013) (Differential susceptibility to media effects model) - Montgomery et al. (2011) - Folkvord (2016) (Food advertising and eating behavior in children) (REFCAM Model) - Folkvord (201...

Lecture Notes for Digital Food Marketing classes in 2020/2021. Still relevant for 2021/2022. Exam grade 9,2 - overall grade 8,5 using this summary + my readings summary. Some of the topics touched upon: - Nudging - Social Marketing - Cialdini's principles - PCMC-Model - DSMM-Model - Incentive sensitization theory - Advertising literacy - Dual process Theory - Go/no-go Task Note: document initially not intended for publishing. May include some personal notes on the quality o...

This summary will help you to effectively study for the exam, it contains all the important information for the required readings. In this way you will not need to read the articles & book chapters anymore yourself.

Summary of all relevant/mandatory literature for the course Digital Food Marketing: all articles and chapters of the book The Psychology of Food Marketing and Overeating. Contains articles by Cairns et al. (2013), Powell et al. (2013), Buijzen et al. (2010), Valkenburg and Peter (2013), Folkvord et al. (2016), Montgomery et al. (2011), and Folkvord (2020).

This is a table giving a clear (and simple) overview of the important theories and models discussed during the lectures and in the reading material of the Digital Food Marketing course.