Marketing

A complete summary of everything you need to know for the HBO Marketing Principles Exam. Complete with all terms. By learning/reading this summary I passed with a 8.7

Summary chapter 9, 11, 25, 26, 35.2 and 37.2 of the book Surridge Gillespie, Business, Cambridge International AS and A Level, Hodder Education, 2018. ISBN 978 1444 181 395 I made this summary during my first year of IB at Hogeschool Utrecht. This summary contains around 30 pages, with some pictures. I passed the exam with an 8 by learning this summary. Good luck!

This summary is in full correct English and reviewed by my teacher. The summary is originated from the book called 'Business'. This summary is useful for the subject marketing. The summary contains the full chapters 9, 10 and 11.

Cambridge International AS and A level, Business, Malcolm Surridge and Andrew Gillespie. Summary from chapters: 9, 11, 25.1, 25,2, 25.5, 26.2, 35.2 and 37.2. For the first semester of the first year of IBMS.

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Vocabulary List of the book "Principles of Marketing" by Kotler, chapters: 1, 3, 4, 5, 6, 8, 9, 10, 11, 12, 13, 14, 15, 16, 18, 19

Samenvatting van het vak Marketing Semester 1 Term A. Hoofdstukken 9, 10, 11, 25, 26, 35.2, 37.2 Boek: Cambridge International AS and A Level Business Engels 1e druk 9781444181395

Duidelijke samenvatting van het boek principes van marketing ( Philip Kotler 7e editie). Begrippen en belangrijke aspecten zijn in de samenvatting verwerkt.

Principes van Marketing Samenvatting hoofdstuk 1 t/m 10. Hoofdstuk 3 en 6 ontbreken, want die zaten niet bij de leerstof van mijn tentamen.

Summary Marketing Tools Cambridge International AS and A level Business Malcolm Surridge & Andrew Gillespie ISBN: 9781444181395 Chapters 9: What is marketing? - 9.1: The role of marketing and its relationship with other business activities - 9.2: Supply and demand - 9.3: Features of markets - 9.4: Producer and consumer markets - 9.5: Niche versus mass marketing - 9.6: Segmentation methods 11: Marketing mix - 11.1: The marketing mix - 11.2: The role of the customer (the 4 Cs) - 11.3: Product -...