GOOGLE ADS SEARCH CERTIFICATION
What's the best way to get their ads on each search engine? - Answers - Find a tool to
manage the ads for me: Using a search engine management platform gives you a
single interface to manage complex accounts across multiple search engines, analyze
campaigns, and automate bidding.
Search Engine Marketing - Answers - The general process includes:
An advertiser bids on keywords with the amount they are willing to pay for a user to click
an ad
The engine ranks advertisers based on their bid and relevance to the search
The best matching ad appears alongside the user's search results
Benefits of a SEM platform - Answers - Consolidated data, single interface,
optimization
Ads appearing + ranking - Answers - 1. An advertiser bids on keywords
2. The search engine ranks the keywords
3. The best matched ads appears alongside search results
How Google Search is used - Answers - Consumers online constantly, search in
moments of need, they use devices on the go
3 main elements on a results page - Answers - Shopping Ads: Appear based on
search terms (attention grabbing)
Text Ads: Catchy headline, a distinguishable identifier, a variety of ad extensions
Organic Results: The set of ads following text ads, these results are offered free of
charge but appear do to relevance of the search
3 R's of Google Search - Answers - Reach: Engaging with new customers in moments
of need
Relevance: Having the right message that answers someones search
Results: Focusing on outcomes and optimizing with full transparency into what's
working then improving your campaign's performance over time
What part of her search results page would share the store's telephone number? -
Answers - The Text ad extension
Where can you show ads? - Answers - Google Searches, Youtube, NYT, etc.
, Google Ads - Answers - An online advertising tool that helps businesses connect with
their customers
Benefits of Google Ads - Answers - Connect with customers when it matters, Control
your cost, Improve performance
What should he do to improve his ad's position? - Answers - Check the main factors
that contribute to Ad Rank: bid, available ad formats, and components of ad quality, to
identify what is bringing his Ad Rank down and then make adjustments accordingly.
Find the right performance solutions: - Answers - 1. Define your campaign's primary
marketing goal and potential KPIs
2. Understand who your target audience is and where they're located
3. Choose the ideal solution that drives your goals and targets your audience
What could he use to drive foot traffic to his local drone hospital? - Answers - Add
location extensions to his campaign in Google Ads.
You want to understand how your campaigns are driving surfboard sales and lesson
sign ups. - Answers - Conversion Tracking
Conversion Tracking - Answers - 1. The advertiser adding a snippet of code to certain
spots on their website and app (like a sign up or checkout page) to capture interactions.
2.When someone visits one of these places, the conversion tag fires capturing the
user's non personally identifiable ID.
3.The ad server then takes a list of IDs and matches them against another list of IDs
who have viewed or clicked an ad.
Why use conversion tracking? - Answers - 1. Which creative drives the most sales
2. Which users are most likely to sign up for lessons
3. When are people most likely to sign up for lessons or buy a board
By using conversion tracking, you've recognized that a specific area of the world is
generating the majority of lesson sign ups. What can you do to improve your campaign
performance based on this information? - Answers - Buy more ad inventory in that
region.
Conversion Sources - Answers - 1. Website, tracking=completed customer actions on
your website, example= a purchase, newsletter sign-up, a click on a button
What's the best way to get their ads on each search engine? - Answers - Find a tool to
manage the ads for me: Using a search engine management platform gives you a
single interface to manage complex accounts across multiple search engines, analyze
campaigns, and automate bidding.
Search Engine Marketing - Answers - The general process includes:
An advertiser bids on keywords with the amount they are willing to pay for a user to click
an ad
The engine ranks advertisers based on their bid and relevance to the search
The best matching ad appears alongside the user's search results
Benefits of a SEM platform - Answers - Consolidated data, single interface,
optimization
Ads appearing + ranking - Answers - 1. An advertiser bids on keywords
2. The search engine ranks the keywords
3. The best matched ads appears alongside search results
How Google Search is used - Answers - Consumers online constantly, search in
moments of need, they use devices on the go
3 main elements on a results page - Answers - Shopping Ads: Appear based on
search terms (attention grabbing)
Text Ads: Catchy headline, a distinguishable identifier, a variety of ad extensions
Organic Results: The set of ads following text ads, these results are offered free of
charge but appear do to relevance of the search
3 R's of Google Search - Answers - Reach: Engaging with new customers in moments
of need
Relevance: Having the right message that answers someones search
Results: Focusing on outcomes and optimizing with full transparency into what's
working then improving your campaign's performance over time
What part of her search results page would share the store's telephone number? -
Answers - The Text ad extension
Where can you show ads? - Answers - Google Searches, Youtube, NYT, etc.
, Google Ads - Answers - An online advertising tool that helps businesses connect with
their customers
Benefits of Google Ads - Answers - Connect with customers when it matters, Control
your cost, Improve performance
What should he do to improve his ad's position? - Answers - Check the main factors
that contribute to Ad Rank: bid, available ad formats, and components of ad quality, to
identify what is bringing his Ad Rank down and then make adjustments accordingly.
Find the right performance solutions: - Answers - 1. Define your campaign's primary
marketing goal and potential KPIs
2. Understand who your target audience is and where they're located
3. Choose the ideal solution that drives your goals and targets your audience
What could he use to drive foot traffic to his local drone hospital? - Answers - Add
location extensions to his campaign in Google Ads.
You want to understand how your campaigns are driving surfboard sales and lesson
sign ups. - Answers - Conversion Tracking
Conversion Tracking - Answers - 1. The advertiser adding a snippet of code to certain
spots on their website and app (like a sign up or checkout page) to capture interactions.
2.When someone visits one of these places, the conversion tag fires capturing the
user's non personally identifiable ID.
3.The ad server then takes a list of IDs and matches them against another list of IDs
who have viewed or clicked an ad.
Why use conversion tracking? - Answers - 1. Which creative drives the most sales
2. Which users are most likely to sign up for lessons
3. When are people most likely to sign up for lessons or buy a board
By using conversion tracking, you've recognized that a specific area of the world is
generating the majority of lesson sign ups. What can you do to improve your campaign
performance based on this information? - Answers - Buy more ad inventory in that
region.
Conversion Sources - Answers - 1. Website, tracking=completed customer actions on
your website, example= a purchase, newsletter sign-up, a click on a button
