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Derniers résumés de Marketing

Hoorcollege 2 Hoorcollege 2
  • Hoorcollege 2

  • Notes de cours • 10 pages • 2017
  • Alle hoorcollegeverslagen/aantekeningen van het vak Marketing Management 2017/2018
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Armstrong & Kotler - Marketing 12th Global Edition - chapters 1,2,3,6,7,8,9,10,12,14 Armstrong & Kotler - Marketing 12th Global Edition - chapters 1,2,3,6,7,8,9,10,12,14
  • Armstrong & Kotler - Marketing 12th Global Edition - chapters 1,2,3,6,7,8,9,10,12,14

  • Resume • 67 pages • 2017
  • Summary of the chapter 1,2,3,6,7,8,9,10,12,14. This is what we needed to study for our exam. This summary contains figures from the book. I scored a 7.4 by only using this summary.
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Marketing - Chapter 2 Marketing - Chapter 2
  • Marketing - Chapter 2

  • Resume • 8 pages • 2017
  • Summary Marketing - An Introduction Chapter 2
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Markting Management Fundamentals Central Written Test Summary - Chapters 1-2-3-5-6-7-8-9-10-12-13 Markting Management Fundamentals Central Written Test Summary - Chapters 1-2-3-5-6-7-8-9-10-12-13
  • Markting Management Fundamentals Central Written Test Summary - Chapters 1-2-3-5-6-7-8-9-10-12-13

  • Resume • 23 pages • 2017
  • This summary contains chapters included in the Central Written Test for Marketing Management Fundamentals (1st year IBMS & IBL students at the HvA).
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Summary Foundations of Marketing Summary Foundations of Marketing
  • Summary Foundations of Marketing

  • Resume • 55 pages • 2017
  • Summary Foundations of Marketing Book: Marketing An Introduction Author: Gary Armstrong, Philip Kotler with Marc O. Opresnik Edition: Thirteenth Chapters 1-3 5-9 European Studies year 1
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Chapter 5 Understanding Consumer and Business Buyer Behavior Chapter 5 Understanding Consumer and Business Buyer Behavior
  • Chapter 5 Understanding Consumer and Business Buyer Behavior

  • Textbook notes • 10 pages • 2017
  • Very detailed, organized, and complete chapter outline Had coordination, subordination, diagrams, and color coding
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  • €7,10
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Chapter 7 Managing Market Products, Services, and Brands: Building Customer Value Chapter 7 Managing Market Products, Services, and Brands: Building Customer Value
  • Chapter 7 Managing Market Products, Services, and Brands: Building Customer Value

  • Textbook notes • 9 pages • 2017
  • Detailed and well organized chapter notes for chapter 7: Products, Services, and Brands Creating Customer Value Very detailed, organized, and complete chapter outline Had coordination, subordination, diagrams, and color coding
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Chapter 6 Customer Value-Driven Marketing Strategy Creating Value for Target Customers Chapter 6 Customer Value-Driven Marketing Strategy Creating Value for Target Customers
  • Chapter 6 Customer Value-Driven Marketing Strategy Creating Value for Target Customers

  • Notes de cours • 7 pages • 2017
  • Through chapter notes Very detailed, organized, and complete chapter outline Had coordination, subordination, diagrams, and color coding
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Chapter 8 Developing New Products Chapter 8 Developing New Products
  • Chapter 8 Developing New Products

  • Textbook notes • 7 pages • 2017
  • Very detailed, organized, and complete chapter outline Had coordination, subordination, diagrams, and color coding
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  • €7,10
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Chapter 9 Pricing: Understanding and Capturing Customer Value Chapter 9 Pricing: Understanding and Capturing Customer Value
  • Chapter 9 Pricing: Understanding and Capturing Customer Value

  • Textbook notes • 8 pages • 2017
  • Very detailed, organized, and complete chapter outline Had coordination, subordination, diagrams, and color coding
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  • €7,10
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