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Derniers résumés de Marketing
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Hoorcollege 2
- Notes de cours • 10 pages • 2017
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Alle hoorcollegeverslagen/aantekeningen van het vak Marketing Management 2017/2018
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Armstrong & Kotler - Marketing 12th Global Edition - chapters 1,2,3,6,7,8,9,10,12,14
- Resume • 67 pages • 2017
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Summary of the chapter 1,2,3,6,7,8,9,10,12,14.
This is what we needed to study for our exam.
This summary contains figures from the book.
I scored a 7.4 by only using this summary.
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Marketing - Chapter 2
- Resume • 8 pages • 2017
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Summary Marketing - An Introduction
Chapter 2
Est-ce que vous écrivez vous-même des résumés ? Mettez-les ensuite en vente et gagnez de l'argent à chaque achat de vos documents.
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Markting Management Fundamentals Central Written Test Summary - Chapters 1-2-3-5-6-7-8-9-10-12-13
- Resume • 23 pages • 2017
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This summary contains chapters included in the Central Written Test for Marketing Management Fundamentals (1st year IBMS & IBL students at the HvA).
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Summary Foundations of Marketing
- Resume • 55 pages • 2017
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Summary Foundations of Marketing

Book: Marketing An Introduction
Author: Gary Armstrong, Philip Kotler with Marc O. Opresnik
Edition: Thirteenth

Chapters 1-3 5-9

European Studies year 1
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Chapter 5 Understanding Consumer and Business Buyer Behavior
- Textbook notes • 10 pages • 2017
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Disponible en pack
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- €7,10
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Very detailed, organized, and complete chapter outline
Had coordination, subordination, diagrams, and color coding

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Chapter 7 Managing Market Products, Services, and Brands: Building Customer Value
- Textbook notes • 9 pages • 2017
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Disponible en pack
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- €7,10
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Detailed and well organized chapter notes for chapter 7: Products, Services, and Brands Creating Customer Value
Very detailed, organized, and complete chapter outline
Had coordination, subordination, diagrams, and color coding
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Chapter 6 Customer Value-Driven Marketing Strategy Creating Value for Target Customers
- Notes de cours • 7 pages • 2017
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Disponible en pack
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- €7,10
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Through chapter notes
Very detailed, organized, and complete chapter outline
Had coordination, subordination, diagrams, and color coding
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Chapter 8 Developing New Products
- Textbook notes • 7 pages • 2017
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Disponible en pack
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- €7,10
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Very detailed, organized, and complete chapter outline
Had coordination, subordination, diagrams, and color coding
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Chapter 9 Pricing: Understanding and Capturing Customer Value
- Textbook notes • 8 pages • 2017
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- €7,10
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Very detailed, organized, and complete chapter outline
Had coordination, subordination, diagrams, and color coding