Flashcards
Glossary H9 / Woordenlijst H9
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Representativeness heuristic
Representativeness heuristic
Making a judgement by simply comparing a stimulus with the category prototype or exemplar
Multibrand loyalty
Multibrand loyalty
Buying two or more brands repeatedly because of strong preference for them
Normative choice tactics
Normative choice tactics
Low-elaboration decision-making that is based on others’ opinions
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