marketng management

The University of Nottingham (UON)

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Strategy and segmentation
  • Strategy and segmentation

  • Notas de lectura • 7 páginas • 2025
  • Marketing Management involves the planning, execution, and oversight of activities that deliver value to customers while achieving organizational objectives. It encompasses analyzing market opportunities, selecting target markets, and developing effective marketing mixes—product, price, place, and promotion. A key focus is on building strong customer relationships and adapting strategies in response to market trends and competitive dynamics. By integrating consumer insights and innovative thin...
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consumer behaviour
  • consumer behaviour

  • Notas de lectura • 7 páginas • 2025
  • Marketing Management involves the planning, execution, and oversight of activities that deliver value to customers while achieving organizational objectives. It encompasses analyzing market opportunities, selecting target markets, and developing effective marketing mixes—product, price, place, and promotion. A key focus is on building strong customer relationships and adapting strategies in response to market trends and competitive dynamics. By integrating consumer insights and innovative thin...
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Communication and Promotion
  • Communication and Promotion

  • Notas de lectura • 7 páginas • 2025
  • Marketing Management involves the planning, execution, and oversight of activities that deliver value to customers while achieving organizational objectives. It encompasses analyzing market opportunities, selecting target markets, and developing effective marketing mixes—product, price, place, and promotion. A key focus is on building strong customer relationships and adapting strategies in response to market trends and competitive dynamics. By integrating consumer insights and innovative thin...
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Products, services and innovation
  • Products, services and innovation

  • Notas de lectura • 6 páginas • 2025
  • Marketing Management involves the planning, execution, and oversight of activities that deliver value to customers while achieving organizational objectives. It encompasses analyzing market opportunities, selecting target markets, and developing effective marketing mixes—product, price, place, and promotion. A key focus is on building strong customer relationships and adapting strategies in response to market trends and competitive dynamics. By integrating consumer insights and innovative thin...
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Relationships and responsibility
  • Relationships and responsibility

  • Notas de lectura • 5 páginas • 2025
  • Marketing Management involves the planning, execution, and oversight of activities that deliver value to customers while achieving organizational objectives. It encompasses analyzing market opportunities, selecting target markets, and developing effective marketing mixes—product, price, place, and promotion. A key focus is on building strong customer relationships and adapting strategies in response to market trends and competitive dynamics. By integrating consumer insights and innovative thin...
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Pricing
  • Pricing

  • Notas de lectura • 5 páginas • 2025
  • Marketing Management involves the planning, execution, and oversight of activities that deliver value to customers while achieving organizational objectives. It encompasses analyzing market opportunities, selecting target markets, and developing effective marketing mixes—product, price, place, and promotion. A key focus is on building strong customer relationships and adapting strategies in response to market trends and competitive dynamics. By integrating consumer insights and innovative thin...
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Channels and Partnerships
  • Channels and Partnerships

  • Notas de lectura • 5 páginas • 2025
  • Marketing Management involves the planning, execution, and oversight of activities that deliver value to customers while achieving organizational objectives. It encompasses analyzing market opportunities, selecting target markets, and developing effective marketing mixes—product, price, place, and promotion. A key focus is on building strong customer relationships and adapting strategies in response to market trends and competitive dynamics. By integrating consumer insights and innovative thin...
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Planning and Budgeting
  • Planning and Budgeting

  • Notas de lectura • 5 páginas • 2025
  • Marketing Management involves the planning, execution, and oversight of activities that deliver value to customers while achieving organizational objectives. It encompasses analyzing market opportunities, selecting target markets, and developing effective marketing mixes—product, price, place, and promotion. A key focus is on building strong customer relationships and adapting strategies in response to market trends and competitive dynamics. By integrating consumer insights and innovative thin...
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  • $4.16
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Research and insight
  • Research and insight

  • Notas de lectura • 4 páginas • 2025
  • Marketing Management involves the planning, execution, and oversight of activities that deliver value to customers while achieving organizational objectives. It encompasses analyzing market opportunities, selecting target markets, and developing effective marketing mixes—product, price, place, and promotion. A key focus is on building strong customer relationships and adapting strategies in response to market trends and competitive dynamics. By integrating consumer insights and innovative thin...
    (0)
  • $4.16
  • + aprende más y mejor