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McDonald's Controllable Factors Example - 1) Product- Food 2) Price- New branding is trying to convince you that its okay to pay more 3) Place- How food gets to the restaurants 4) Promotion- Ronald McDonald, sweepstakes, etc. IMC is also known as - relationship marketing, it works to interactively engage a specific individual, using a specific message through specific media outlets. What does it mean when we say "every impression counts"? - every interaction builds the foundation for e...

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