IMC 104 B. Steele Midterm Exam Newest 2026
Questions and Correct Detailed Answers Already
Graded A+
What is IMC? - CORRECT ANSWER-"a combination of PR, sales,
advertising, and marketing all wrapped up into one"
IMC is also known as - CORRECT ANSWER-relationship marketing, it works
to interactively engage a specific individual, using a specific message
through specific media outlets.
What does it mean when we say "every impression counts"? - CORRECT
ANSWER-every interaction builds the foundation for every relationship
between customers and their loyalty to you (the company).
What are the specific elements that make up IMC? - CORRECT ANSWER--
Advertising
-Public Relations
-Sales Promotion
-Direct Marketing
-Personal Selling
-Other communication
What are the "Four P's" of marketing? - CORRECT ANSWER--Product
-Pricing
-Place
, -Promotion
Product - CORRECT ANSWER-can be tangible or non tangible
Pricing - CORRECT ANSWER-usually money but can be a trade
Place - CORRECT ANSWER-(distribution) how a product gets where it is.
sold to the ultimate customer
Promotion - CORRECT ANSWER-advertising, PR, sales promotion, direct
marketing, internet marketing, etc.
What is the "essence" or purpose of marketing? - CORRECT ANSWER-
Finding out what customers want and need and how to provide those
things to them through the right combination of products, pricing,
distribution, and promotion.
Who can be in a relationship of marketing? - CORRECT ANSWER-BOTH
business-to-business and consumers
What are the factors in the marketing environment? (Uncontrollable) -
CORRECT ANSWER--Competition
-Economic
-Social
-Technology
-Regulatory Laws
Questions and Correct Detailed Answers Already
Graded A+
What is IMC? - CORRECT ANSWER-"a combination of PR, sales,
advertising, and marketing all wrapped up into one"
IMC is also known as - CORRECT ANSWER-relationship marketing, it works
to interactively engage a specific individual, using a specific message
through specific media outlets.
What does it mean when we say "every impression counts"? - CORRECT
ANSWER-every interaction builds the foundation for every relationship
between customers and their loyalty to you (the company).
What are the specific elements that make up IMC? - CORRECT ANSWER--
Advertising
-Public Relations
-Sales Promotion
-Direct Marketing
-Personal Selling
-Other communication
What are the "Four P's" of marketing? - CORRECT ANSWER--Product
-Pricing
-Place
, -Promotion
Product - CORRECT ANSWER-can be tangible or non tangible
Pricing - CORRECT ANSWER-usually money but can be a trade
Place - CORRECT ANSWER-(distribution) how a product gets where it is.
sold to the ultimate customer
Promotion - CORRECT ANSWER-advertising, PR, sales promotion, direct
marketing, internet marketing, etc.
What is the "essence" or purpose of marketing? - CORRECT ANSWER-
Finding out what customers want and need and how to provide those
things to them through the right combination of products, pricing,
distribution, and promotion.
Who can be in a relationship of marketing? - CORRECT ANSWER-BOTH
business-to-business and consumers
What are the factors in the marketing environment? (Uncontrollable) -
CORRECT ANSWER--Competition
-Economic
-Social
-Technology
-Regulatory Laws
