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IMC 104 B. Steele Midterm EXAM ||VERIFIED EXAM!||
MOST RECENT EXAM ACTUAL COMPLETE REAL
EXAM QUESTIONS AND CORRECT ANSWERS
(VERIFIED ANSWERS) ALREADY GRADED A+ |
GUARANTEED SUCCESS!! NEWEST EXAM!!!
Which of the following questions should you ask yourself if
you are considering the use of public relations as a part of
your promotional mix? - Answer-Is it news worthy?
In public relations, the most common form of information
distribution is a press release. - Answer-True
One of the ways that IMC differs from traditional
advertising is the way it uses databases to talk to
individual members of the target audience. - Answer-True
My instructor's name is Evangeline Ivy - Answer-True
Coupons, rebates, and contests are incentives used in: -
Answer-database development
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Integrated marketing communications works to
interactively engage a specific individual, using a specific
message, through specific media outlets. - Answer-True
The marketing mix includes all of the following: - Answer-
product, price, promotion, place
What is integrated marketing communications also known
as? - Answer-relationship marketing
When is it best to use traditional advertising vehicles? -
Answer-build awareness and influence consumer attitudes
Integrated marketing communications management
involves the process of planning, executing, evaluating,
and controlling the
use of the various promotional-mix elements to effectively
communicate with target audiences. - Answer-True
________________ assesses relevant areas involving the
product/service offering and the firm itself (Strength &
Weakness). - Answer-Internal Analysis
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________________ focuses on factors such as
characteristics of the firm's customers, market segments,
and competitors (Opportunity & Threat). - Answer-External
Analysis
"Analysis of the Communication Process"
There is no difference between marketing objectives and
communication objectives. - Answer-False
"Analysis of the Communication Process"
This stage examines how the company can effectively
communicate with consumers in its target markets.
The promotional planner (i.e. IMC planner) should think
about the process consumers will go through in
responding to marketing communications.
Communication decision regarding the use of various
source, message, channel factors must be considered. -
Answer-True
It's not important for the messages and images in an IMC
creative series to be consistent. - Answer-False
Direct marketing uses databases to reach the target
audience. - Answer-True
IMC 104 B. Steele Midterm EXAM ||VERIFIED EXAM!||
MOST RECENT EXAM ACTUAL COMPLETE REAL
EXAM QUESTIONS AND CORRECT ANSWERS
(VERIFIED ANSWERS) ALREADY GRADED A+ |
GUARANTEED SUCCESS!! NEWEST EXAM!!!
Which of the following questions should you ask yourself if
you are considering the use of public relations as a part of
your promotional mix? - Answer-Is it news worthy?
In public relations, the most common form of information
distribution is a press release. - Answer-True
One of the ways that IMC differs from traditional
advertising is the way it uses databases to talk to
individual members of the target audience. - Answer-True
My instructor's name is Evangeline Ivy - Answer-True
Coupons, rebates, and contests are incentives used in: -
Answer-database development
,2|Page
Integrated marketing communications works to
interactively engage a specific individual, using a specific
message, through specific media outlets. - Answer-True
The marketing mix includes all of the following: - Answer-
product, price, promotion, place
What is integrated marketing communications also known
as? - Answer-relationship marketing
When is it best to use traditional advertising vehicles? -
Answer-build awareness and influence consumer attitudes
Integrated marketing communications management
involves the process of planning, executing, evaluating,
and controlling the
use of the various promotional-mix elements to effectively
communicate with target audiences. - Answer-True
________________ assesses relevant areas involving the
product/service offering and the firm itself (Strength &
Weakness). - Answer-Internal Analysis
, 3|Page
________________ focuses on factors such as
characteristics of the firm's customers, market segments,
and competitors (Opportunity & Threat). - Answer-External
Analysis
"Analysis of the Communication Process"
There is no difference between marketing objectives and
communication objectives. - Answer-False
"Analysis of the Communication Process"
This stage examines how the company can effectively
communicate with consumers in its target markets.
The promotional planner (i.e. IMC planner) should think
about the process consumers will go through in
responding to marketing communications.
Communication decision regarding the use of various
source, message, channel factors must be considered. -
Answer-True
It's not important for the messages and images in an IMC
creative series to be consistent. - Answer-False
Direct marketing uses databases to reach the target
audience. - Answer-True
