This comprehensive summary covers the full Customer Experience Management (CXM) course for the MSc Marketing program. It provides a clear, structured, and exam-focused overview of all key theories, frameworks, and academic articles discussed throughout the course. The document explains customer experience across the entire customer journey (pre-purchase, purchase, and post-purchase) and connects theory to managerial implications and real-world examples. Complex academic papers are translated ...

This overview condenses all lectures, key papers, and video materials into one clear and structured document, making it easy to study efficiently. Inside, you’ll find: Clear explanations of all major concepts in the marketing strategy course Concise summaries of all mandatory papers Step-by-step frameworks Practical examples and illustrations Exam-focused layout to save time and highlight what’s most important for your tests.

ALL LECTURES, ALL BOOK, NOTES, VIDEOS, SLIDES, ARTICLES, GATHERED TOGETHER AND SUMMARISED IN ONE FILE.

Total summary of all the material for the exam. Including, all mandatory articles (summaries), lecture notes (combination of slides and what has been told in class) and notes from all the knowledge clips.

A summary of the lectures, slides and papers. With this summary I got an 8,5 for the exam.

Complete summary of all slides, lectures, and articles from the Marketingcommunication & the Consumer course.

Clear overview of all the notes from the lectures consumer and marketing analytics.

This document is everything you need to pass the Consumer Marketing course and the open book exam. It contains detailed transcripts of all lectures in easy-to-understand words and a lot of examples. The papers are organized, all experiments, conceptual models and main findings are summarized and visually presented. I got an 8.5 in this exam and was very well prepared with this document. I hope it can help someone else as well!

Samenvatting van alle slides, artikels en opdrachten voor het vak consumer marketing.