MKT 3413 EXAM
1. Which of the following is NOT a survey mode mentioned in your text? -CORRECT
ANSWER -mixed-media
2. Which of the following involves interviews with a large number of respondents using
a predesigned questionnaire? -CORRECT ANSWER -survey
3. Which of the following is a data collection mode in which an interviewer reads
questions, either face to face or over the phone, to the respondent and records the
answers? -CORRECT ANSWER -person-administered survey
4. What is a unique advantage to using person-administered survey? -CORRECT
ANSWER -ALL OF THE ABOVE
5. (feedback, rapport, quality control, AND adaptability)
6. Adaptability refers to the ability to respond to differences. Which method is best
suited for adaptability? -CORRECT ANSWER -person-administered surveys
7. Which of the following is a disadvantage of person-administered surveys? -CORRECT
ANSWER -ALL OF THE ABOVE
8. (they are slower than other methods, they are more expensive, they are prone to
errors, AND high cost)
9. Which of the following was NOT mentioned as possible human error with person-
administered survey? -CORRECT ANSWER -interviewers may treat people
differently based on their personal biases
, 10. Which of the following is listed in your textbook as an advantage of person-
administered surveys? -CORRECT ANSWER -rapport
11. Which of teh following is NOT an advantage of computer-administered surveys? -
CORRECT ANSWER -ability to develop rapport with the respondent
12. Which of the following is the survey method that now surpasses all other survey
modes? -CORRECT ANSWER -computer-administered surveys
13. Which of the following is the name of the firm listed in your text as one that provides
clients with the option to design their own surveys or utilize their programming
services? -CORRECT ANSWER -common knowledge
14. Interview evaluation refers to: -CORRECT ANSWER -respondents being
apprehensive about providing the "correct" answer
15. The primary disadvantage(s) of computer-administered survey is/are: -CORRECT
ANSWER -they require technical skills and there are high set-up costs
16. Which of the following survey modes is different from other survey methods in that
there is no agent--human or computer--administering the interview? -CORRECT
ANSWER -self-administered surveys
17. Which of the following is not an advantage of self-administered surveys? -CORRECT
ANSWER -there is considerable interviewer-evaluation apprehension
1. Which of the following is NOT a survey mode mentioned in your text? -CORRECT
ANSWER -mixed-media
2. Which of the following involves interviews with a large number of respondents using
a predesigned questionnaire? -CORRECT ANSWER -survey
3. Which of the following is a data collection mode in which an interviewer reads
questions, either face to face or over the phone, to the respondent and records the
answers? -CORRECT ANSWER -person-administered survey
4. What is a unique advantage to using person-administered survey? -CORRECT
ANSWER -ALL OF THE ABOVE
5. (feedback, rapport, quality control, AND adaptability)
6. Adaptability refers to the ability to respond to differences. Which method is best
suited for adaptability? -CORRECT ANSWER -person-administered surveys
7. Which of the following is a disadvantage of person-administered surveys? -CORRECT
ANSWER -ALL OF THE ABOVE
8. (they are slower than other methods, they are more expensive, they are prone to
errors, AND high cost)
9. Which of the following was NOT mentioned as possible human error with person-
administered survey? -CORRECT ANSWER -interviewers may treat people
differently based on their personal biases
, 10. Which of the following is listed in your textbook as an advantage of person-
administered surveys? -CORRECT ANSWER -rapport
11. Which of teh following is NOT an advantage of computer-administered surveys? -
CORRECT ANSWER -ability to develop rapport with the respondent
12. Which of the following is the survey method that now surpasses all other survey
modes? -CORRECT ANSWER -computer-administered surveys
13. Which of the following is the name of the firm listed in your text as one that provides
clients with the option to design their own surveys or utilize their programming
services? -CORRECT ANSWER -common knowledge
14. Interview evaluation refers to: -CORRECT ANSWER -respondents being
apprehensive about providing the "correct" answer
15. The primary disadvantage(s) of computer-administered survey is/are: -CORRECT
ANSWER -they require technical skills and there are high set-up costs
16. Which of the following survey modes is different from other survey methods in that
there is no agent--human or computer--administering the interview? -CORRECT
ANSWER -self-administered surveys
17. Which of the following is not an advantage of self-administered surveys? -CORRECT
ANSWER -there is considerable interviewer-evaluation apprehension
