Summary principles of
Marketing
Phillip Kotler * Gary Armstrong
Eighteenth edition
Chapter 1, 2 and 3
Written by: Noja van Vliet
, Written by: Noja van Vliet
Contents
Chapter 1: Marketing.............................................................................................................2
Chapter 2: company and marketing strategy.......................................................................5
Chapter 3: Analyzing markets...............................................................................................7
1
Marketing
Phillip Kotler * Gary Armstrong
Eighteenth edition
Chapter 1, 2 and 3
Written by: Noja van Vliet
, Written by: Noja van Vliet
Contents
Chapter 1: Marketing.............................................................................................................2
Chapter 2: company and marketing strategy.......................................................................5
Chapter 3: Analyzing markets...............................................................................................7
1
