Principles of Marketing plus Pearson MyLab Marketing with Pearson eText, Global Edition Resúmenes (17.º edición)

The summary consists of the most important theory, grids and strategies with images and examples of the theory. Besides that, it contains the learning outcomes of the marketing exam of international communication year 1 of Hanze. The learning outcomes are indicated in red and important terms are highlighted in yellow for a clear overview.

this is a summary of the book 'principles of marketing' from Kotler and Armstrong. it is only from chapter 1, 2 and 3.

This document summarizes the following key concepts of marketing: Marketing strategies, Market segmentation - Market targeting - Differentiation and Positioning (STP), Product development strategies, Pricing strategies, Promotion mix, Advertising decisions, Personal selling process, Digital marketing, and Competitor analysis.

this is a summary of the book 'principles of marketing' from Kotler and Armstrong. it is only from chapter 1, 2 and 3.

This document summarizes the following key concepts of marketing: Marketing strategies, Market segmentation - Market targeting - Differentiation and Positioning (STP), Product development strategies, Pricing strategies, Promotion mix, Advertising decisions, Personal selling process, Digital marketing, and Competitor analysis.

Summary of the course marketing taught at the VUB for students of Business Economics

The summary consists of the most important theory, grids and strategies with images and examples of the theory. Besides that, it contains the learning outcomes of the marketing exam of international communication year 1 of Hanze. The learning outcomes are indicated in red and important terms are highlighted in yellow for a clear overview.