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Marketing Management Resúmenes (15.º edición)
Philip Kotler, Kevin Lane Keller - ISBN: 9781292092621
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Ver todos los 55 resúmenes de Marketing Management, escritos por Philip Kotler, Kevin Lane Keller. Los resúmenes de Marketing Management en Stuvia están escritos por estudiantes o profesores, lo que facilita y acelera la comprensión del contenido del libro de texto. Encontrar el resumen que se adapte perfectamente a tu estilo de aprendizaje hará que estudiar sea mucho más fácil.
Resúmenes más vendidos de Marketing Management
Structured overview summary of the lecturers and additional information of the book. There are no guest lecturers in this summary, for the resit that's not part of the study material!
- Resumen
- • 23 páginas •
Structured overview summary of the lecturers and additional information of the book. There are no guest lecturers in this summary, for the resit that's not part of the study material!
Complete summary for Global Marketing Management (GMM). It contains a summary of the chapters required for the exam, as well as important parts of the slides. A few points have also been added from my notes during class. The summary also include various graphs and models from the book (Global Marketing by Warren J. Keegan).
- Resumen
- • 45 páginas •
Complete summary for Global Marketing Management (GMM). It contains a summary of the chapters required for the exam, as well as important parts of the slides. A few points have also been added from my notes during class. The summary also include various graphs and models from the book (Global Marketing by Warren J. Keegan).
Het document bestaat uit onderdelen die belangrijk zijn voor het tentamen. Daarbij wordt vermeld op welke pagina dit te vinden is in het bijbehorende boek.
- Otro
- • 5 páginas •
Het document bestaat uit onderdelen die belangrijk zijn voor het tentamen. Daarbij wordt vermeld op welke pagina dit te vinden is in het bijbehorende boek.
Samenvatting van het boek Marketing Management van Kottler & Keller
- Resumen
- • 34 páginas •
Samenvatting van het boek Marketing Management van Kottler & Keller
Marketing Management 3rd Edition (2016) by Kotler, Keller, Brady, Goodman & Hansen. Contains detailed notes for chapter 1, 2, 3, 5, 6, 8, 9, 10, 20
- Resumen
- • 35 páginas •
Marketing Management 3rd Edition (2016) by Kotler, Keller, Brady, Goodman & Hansen. Contains detailed notes for chapter 1, 2, 3, 5, 6, 8, 9, 10, 20
Dit is een samenvatting van alle colleges van het vak Marketing and Management (MST-24306). Het bevat de slides, aangevuld met wat er in de colleges is verteld. De samenvatting is geheel in het Engels.
- Resumen
- • 34 páginas •
Dit is een samenvatting van alle colleges van het vak Marketing and Management (MST-24306). Het bevat de slides, aangevuld met wat er in de colleges is verteld. De samenvatting is geheel in het Engels.
BMO-24306 / MST-24306 Summary of the lectures of Frans Verhees (marketing part)
- Resumen
- • 95 páginas •
BMO-24306 / MST-24306 Summary of the lectures of Frans Verhees (marketing part)
This summary contains all the necessary information for the exam that was thought in the lectures and seminars. Grade 8,5! Part of block 1 for the premaster Business Administration at the UvA
- Resumen
- • 18 páginas •
This summary contains all the necessary information for the exam that was thought in the lectures and seminars. Grade 8,5! Part of block 1 for the premaster Business Administration at the UvA
college notes with images of important graphs and tables. There are literal quotes from the teacher.
- Notas de lectura
- • 47 páginas •
college notes with images of important graphs and tables. There are literal quotes from the teacher.
contains nearly everything and is fast to learn, buildup based on titles, terms and explanations in a clear way
- Resumen
- • 15 páginas •
contains nearly everything and is fast to learn, buildup based on titles, terms and explanations in a clear way
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Resúmenes más recientes de Marketing Management
This study guide will help you with the course Marketing at EUC. It is therefore designed specifically for EUC students. Good luck with your exams! It is based on the book Marketing Management from Kotler and Ketler 15th edition. Chapter 1, 2, 3, 4, 5, 6, 8, 9, 10, 11, 13, 16, 19, 20 are the chapter that are in this summary. Deze samenvatting zal je helpen met het vak Marketing van EUC. Het is specifiek voor EUC studenten, maar het kan jouw ook helpen! Veel success met je tentamen. De sa...
- Resumen
- • 83 páginas •
This study guide will help you with the course Marketing at EUC. It is therefore designed specifically for EUC students. Good luck with your exams! It is based on the book Marketing Management from Kotler and Ketler 15th edition. Chapter 1, 2, 3, 4, 5, 6, 8, 9, 10, 11, 13, 16, 19, 20 are the chapter that are in this summary. Deze samenvatting zal je helpen met het vak Marketing van EUC. Het is specifiek voor EUC studenten, maar het kan jouw ook helpen! Veel success met je tentamen. De sa...
TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER (Updated version, 2020/2021) TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER Marketing Management
- Examen
- • 886 páginas •
TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER (Updated version, 2020/2021) TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER Marketing Management
Summary for the Endterm for Marketing. Book: Marketing Management - Kotler & Keller. Bachelor Business Administration, UvA, second year.
- Resumen
- • 40 páginas •
Summary for the Endterm for Marketing. Book: Marketing Management - Kotler & Keller. Bachelor Business Administration, UvA, second year.
college notes with images of important graphs and tables. There are literal quotes from the teacher.
- Notas de lectura
- • 47 páginas •
college notes with images of important graphs and tables. There are literal quotes from the teacher.
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf
- Examen
- • 207 páginas •
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf
Includes the summary of the Marketing Management book and other course material. This is all relevant theory for this course. The summary is elaborate and can therefore be used as a substitute for reading the book. Main book: Marketing Management. Chapter 1-6, 9-11, 16, 19-22
- Resumen
- • 82 páginas •
Includes the summary of the Marketing Management book and other course material. This is all relevant theory for this course. The summary is elaborate and can therefore be used as a substitute for reading the book. Main book: Marketing Management. Chapter 1-6, 9-11, 16, 19-22
This is a summary of the lectures for the course marketing.
- Notas de lectura
- • 32 páginas •
This is a summary of the lectures for the course marketing.
Textbook notes from all weeks
- Resumen
- • 13 páginas •
Textbook notes from all weeks
Word limit: 4000 words About the Assignment Research the following two products · Lenovo Laptop · Apple Laptop Visit stores, observe the displays and talk to salespeople, examine the products and their marketing communications and read expert and consumer reviews. Take careful notes of your observations and complete the following tasks. Task Answer the following questions. Use tables and diagrams as much as possible. Use theory to structure your discussion and the data y...
- Ensayo
- • 22 páginas •
Word limit: 4000 words About the Assignment Research the following two products · Lenovo Laptop · Apple Laptop Visit stores, observe the displays and talk to salespeople, examine the products and their marketing communications and read expert and consumer reviews. Take careful notes of your observations and complete the following tasks. Task Answer the following questions. Use tables and diagrams as much as possible. Use theory to structure your discussion and the data y...
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION 2024 UPDATE BY KOTLER AND KELLER.pdfTEST BANK FOR MARKETING MANAGEMENT 15TH EDITION 2024 UPDATE BY KOTLER AND KELLER.pdfTEST BANK FOR MARKETING MANAGEMENT 15TH EDITION 2024 UPDATE BY KOTLER AND KELLER.pdfTEST BANK FOR MARKETING MANAGEMENT 15TH EDITION 2024 UPDATE BY KOTLER AND KELLER.pdfTEST BANK FOR MARKETING MANAGEMENT 15TH EDITION 2024 UPDATE BY KOTLER AND KELLER.pdfTEST BANK FOR MARKETING MANAGEMENT 15TH EDITION 2024 UPDATE BY KOTLER AND KELLER...
- Examen
- • 208 páginas •
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION 2024 UPDATE BY KOTLER AND KELLER.pdfTEST BANK FOR MARKETING MANAGEMENT 15TH EDITION 2024 UPDATE BY KOTLER AND KELLER.pdfTEST BANK FOR MARKETING MANAGEMENT 15TH EDITION 2024 UPDATE BY KOTLER AND KELLER.pdfTEST BANK FOR MARKETING MANAGEMENT 15TH EDITION 2024 UPDATE BY KOTLER AND KELLER.pdfTEST BANK FOR MARKETING MANAGEMENT 15TH EDITION 2024 UPDATE BY KOTLER AND KELLER.pdfTEST BANK FOR MARKETING MANAGEMENT 15TH EDITION 2024 UPDATE BY KOTLER AND KELLER...
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