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A Framework for Marketing Management, Global Edition Resúmenes (6.º edición)
Philip Kotler, Kevin Lane Keller - ISBN: 9781292093147
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Ver todos los 39 resúmenes de A Framework for Marketing Management, Global Edition, escritos por Philip Kotler, Kevin Lane Keller. Los resúmenes de A Framework for Marketing Management, Global Edition en Stuvia están escritos por estudiantes o profesores, lo que facilita y acelera la comprensión del contenido del libro de texto. Encontrar el resumen que se adapte perfectamente a tu estilo de aprendizaje hará que estudiar sea mucho más fácil.
Resúmenes más vendidos de A Framework for Marketing Management, Global Edition
I got a 8.5 just by studying on this one! Complete summary of: A Framework for Marketing Management, Global Edition, 6th Edition, Philip Kotler, Kevin Lane Keller; ©2016|Pearson, 352 pages, Print ISBN-13: 3147 eText ISBN: 3154 Perfect for the Marketing course at University of Amsterdam
- Resumen
- • 100 páginas •
I got a 8.5 just by studying on this one! Complete summary of: A Framework for Marketing Management, Global Edition, 6th Edition, Philip Kotler, Kevin Lane Keller; ©2016|Pearson, 352 pages, Print ISBN-13: 3147 eText ISBN: 3154 Perfect for the Marketing course at University of Amsterdam
In 2007, Netflix came up with the idea, which would change the way the target group watches everything. Ten years after streaming video first launched on Netflix, the service has now roughly 87 million subscribers around the world compared to about 4.3 million DVD users. It offers unlimited viewing, simultaneous streaming across devices. The video quality ranges up to ultra-high definition (UD) video with thousands of TV and film titles boasters. In 2013, Netflix expanded into film and televisio...
- Caso
- • 40 páginas •
In 2007, Netflix came up with the idea, which would change the way the target group watches everything. Ten years after streaming video first launched on Netflix, the service has now roughly 87 million subscribers around the world compared to about 4.3 million DVD users. It offers unlimited viewing, simultaneous streaming across devices. The video quality ranges up to ultra-high definition (UD) video with thousands of TV and film titles boasters. In 2013, Netflix expanded into film and televisio...
UvA Marketing book and lectures (except for the final one) in-depth summary for the exam
- Resumen
- • 61 páginas •
UvA Marketing book and lectures (except for the final one) in-depth summary for the exam
Markering Summary from Philip Kotler and Kevin Keller's "A Framework for Marketing Management, Global Edition" (2015). The summary is 121 pages and includes all the chapters covered in weeks 1, 2 and 3 in the course 6012B0420Y at UvA, as well as notes from the lectures (in dark blue).
- Resumen
- • 121 páginas •
Markering Summary from Philip Kotler and Kevin Keller's "A Framework for Marketing Management, Global Edition" (2015). The summary is 121 pages and includes all the chapters covered in weeks 1, 2 and 3 in the course 6012B0420Y at UvA, as well as notes from the lectures (in dark blue).
An in-depth, complete summary of Marketing at UvA Business Faculty. Includes notes of all lectures and chapters from the book.
- Resumen
- • 28 páginas •
An in-depth, complete summary of Marketing at UvA Business Faculty. Includes notes of all lectures and chapters from the book.
A complete summary for the Marketing midterm.
- Resumen
- • 25 páginas •
A complete summary for the Marketing midterm.
Een samenvatting van het boek 'Marketing Management'. Samenvatting beslaat hoofdstukken 4 tot en met 13.
- Resumen
- • 18 páginas •
Een samenvatting van het boek 'Marketing Management'. Samenvatting beslaat hoofdstukken 4 tot en met 13.
Covering the whole course material (Chapters 1-18), this detailed summary will help you understand Marketing and prepare you for both the midterm and the endterm exams. It also includes relevant illustrations to help you visualize the contents.
- Resumen
- • 4 páginas •
Covering the whole course material (Chapters 1-18), this detailed summary will help you understand Marketing and prepare you for both the midterm and the endterm exams. It also includes relevant illustrations to help you visualize the contents.
All notes of the lectures from the course marketing, 6012B0420Y. Clear and structured summary of the lectures which makes them easy and clear to learn for the exam.
- Notas de lectura
- • 44 páginas •
All notes of the lectures from the course marketing, 6012B0420Y. Clear and structured summary of the lectures which makes them easy and clear to learn for the exam.
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Resúmenes más recientes de A Framework for Marketing Management, Global Edition
This is a complete summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains all chapters of the book. Chapter 1 to 18. The summary contains all the material from the book required for the midterm and finalterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (taught bij Marlene Vock). It includes the most important parts of the book. The terms and models discussed duri...
- Resumen
- • 24 páginas •
This is a complete summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains all chapters of the book. Chapter 1 to 18. The summary contains all the material from the book required for the midterm and finalterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (taught bij Marlene Vock). It includes the most important parts of the book. The terms and models discussed duri...
!!! This is the MIDTERM summary, containing only the first half of the book. If you are looking for a summary of the entire book, please visit my profile !!! This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 1 to 9. The summary contains all the material from the book required for the midterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (t...
- Resumen
- • 16 páginas •
!!! This is the MIDTERM summary, containing only the first half of the book. If you are looking for a summary of the entire book, please visit my profile !!! This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 1 to 9. The summary contains all the material from the book required for the midterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (t...
!!! This is the ENDTERM summary, containing only the second half of the book. If you are looking for a summary of the entire book, please visit my profile !!! This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 9 to 18. The summary contains all the material from the book required for the endterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration ...
- Resumen
- • 11 páginas •
!!! This is the ENDTERM summary, containing only the second half of the book. If you are looking for a summary of the entire book, please visit my profile !!! This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 9 to 18. The summary contains all the material from the book required for the endterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration ...
Het derde jaars vak bij Tio, Strategic Marketing. Een samenvatting van alle lessen en hoofdstukken uit het boek. The third year course at Tio, Strategic Marketing. A summary consisting of all lessons and chapters of the book.
- Resumen
- • 16 páginas •
Het derde jaars vak bij Tio, Strategic Marketing. Een samenvatting van alle lessen en hoofdstukken uit het boek. The third year course at Tio, Strategic Marketing. A summary consisting of all lessons and chapters of the book.
Samenvatting Strategic Marketing, Engelstalig. A framework for marketing management, 6e editie. Auteurs: P. Kotler en K. Keller (2016). Harlow: Pearson Eductaion Ltd. Hoofdstuk 1 t/m 18
- Resumen
- • 28 páginas •
Samenvatting Strategic Marketing, Engelstalig. A framework for marketing management, 6e editie. Auteurs: P. Kotler en K. Keller (2016). Harlow: Pearson Eductaion Ltd. Hoofdstuk 1 t/m 18
In 2007, Netflix came up with the idea, which would change the way the target group watches everything. Ten years after streaming video first launched on Netflix, the service has now roughly 87 million subscribers around the world compared to about 4.3 million DVD users. It offers unlimited viewing, simultaneous streaming across devices. The video quality ranges up to ultra-high definition (UD) video with thousands of TV and film titles boasters. In 2013, Netflix expanded into film and televisio...
- Caso
- • 40 páginas •
In 2007, Netflix came up with the idea, which would change the way the target group watches everything. Ten years after streaming video first launched on Netflix, the service has now roughly 87 million subscribers around the world compared to about 4.3 million DVD users. It offers unlimited viewing, simultaneous streaming across devices. The video quality ranges up to ultra-high definition (UD) video with thousands of TV and film titles boasters. In 2013, Netflix expanded into film and televisio...
Samenvatting Strategic Marketing, Engelstalig. A framework for marketing management, 6e editie. Auteurs: P. Kotler en K. Keller (2016). Harlow: Pearson Eductaion Ltd. Hoofdstuk 1 t/m 18
- Resumen
- • 28 páginas •
Samenvatting Strategic Marketing, Engelstalig. A framework for marketing management, 6e editie. Auteurs: P. Kotler en K. Keller (2016). Harlow: Pearson Eductaion Ltd. Hoofdstuk 1 t/m 18
Een samenvatting van het boek 'Marketing Management'. Samenvatting beslaat hoofdstukken 4 tot en met 13.
- Resumen
- • 18 páginas •
Een samenvatting van het boek 'Marketing Management'. Samenvatting beslaat hoofdstukken 4 tot en met 13.
Summary of Chapter 18 – Responsible Marketing in a Global Environment
- Resumen
- • 5 páginas •
Summary of Chapter 18 – Responsible Marketing in a Global Environment
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